Sydney SEO Collective - Ellie Sumner (Digital PR: Behind the Headlines)

The Sydney SEO Collective welcomes you to our February 2025 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month, we are joined by Ellie Sumner, Senior Digital PR Manager at Prosperity Media, as your featured presenter. Get ready to go behind the headlines and learn the process behind digital PR success.

Everyone loves to talk about their results, the big wins, and impressive coverage. But in her session, she's pulling back the curtain to show you the engine that powers it all. she'll take you through the thought process, strategy, and everything that happens behind the scenes of a successful Digital PR campaign. From ideation and validation to outreach and post-campaign reporting, she'll share actionable insights into creating high-quality link-building strategies that boost SEO performance, build brand credibility, and deliver measurable results.

Ellie Sumner is the Digital PR Manager at Prosperity Media, where she specialises in crafting innovative PR strategies that secure top-tier links for clients. With four years of experience in both digital and traditional PR, Ellie began her career as an intern at a well-known UK agency, where she honed her skills and developed a deep understanding of the industry. Two years ago, Ellie relocated to Sydney, bringing her expertise and creativity to the Australian market. She is passionate about landing high-quality links that enhance search engine rankings and drive client success.

https://www.linkedin.com/in/elysia-sumner/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
Behind the Headlines: The Process Behind Digital PR Success

Sponsored By:
Finder
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Dejan Mladenovski - SEO Director at Shuffle Digital

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Behind the Headlines: The Process Behind Digital PR Success
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!