Sydney SEO Collective - Regan McGregor (Live Build: Your First SEO AI Agent)

The Sydney SEO Collective welcomes you to our August 2025 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month, we're doing something different. Forget the slides! We're going to roll up our sleeves for a live workshop. In this session, we're going to build our very first SEO AI Agent from scratch, showing you how to automate the manual, day-to-day tasks that take up so much of our time.

This session is perfect for any SEO curious about moving from just using AI to actually building with it. Regan will break down the tech that makes this possible, explaining the core concepts of RAG (Retrieval-Augmented Generation) and MCP (Model Context Protocol). You'll walk away with the practical knowledge to start automating your own tasks, with absolutely no coding required.

As the SEO Lead for Airtasker, one of Australia's best-known brands and a global marketplace, Regan is at the forefront of scaling organic growth. He's a passionate growth marketing leader who uses data to optimise digital performance and connect the brand with millions of users. A prominent voice in the Australian SEO community, Regan co-hosts the popular Sydney SEO Collective meetup and is a regular speaker at industry events. He also gives back to the industry, serving as a presenter and judge for the 2025 APAC Search Awards and the upcoming Global Search Awards.

https://www.linkedin.com/in/regan-mcgregor/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
Live Build: Your First SEO AI Agent

Sponsored By:
Finder
Prosperity Media
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Aaron Taylor - General Manager at Prosperity Media

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Regan McGregor - Live Build: Your First SEO AI Agent
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!