Sydney SEO Collective - Lachlan Hutchison (How I built an SEO army, using AI)

The Sydney SEO Collective welcomes you to our September 2025 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month, we're thrilled to have Lachlan, SEO Manager at SafetyCulture, as our keynote speaker. He will be presenting "How I built an SEO army, using AI." This session is designed for anyone looking to move beyond simply “using” AI tools and start rethinking how they approach SEO altogether. You'll get exclusive, actionable tips to build your own "SEO army" and amplify your impact without needing a large team.

Lachlan will share his innovative approach to breaking down complex SEO challenges into processes that AI can execute at scale. Attendees will leave with a fresh perspective on how to re-engineer their own workflows by thinking differently about the role of AI in search.

As SEO Manager at SafetyCulture, Lachlan leads organic growth across the SafetyCulture Marketplace, SafetyDoc, and WorkSafe Gear/Heightech Safety. With over a decade in SEO — including enterprise and programmatic roles at Westfield (Scentre Group) and leadership across ecommerce and marketplace brands — he specialises in turning complex strategies into scalable, data-driven results.

Beyond his role, Lachlan is a top 1% ADPList mentor and a recognised voice in the Australian SEO community, passionate about sharing knowledge and helping others grow.

https://www.linkedin.com/in/lachlan-hutchison/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
How I built an SEO army, using AI

Sponsored By:
Finder
Prosperity Media
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Aaron Taylor - General Manager at Prosperity Media

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Lachlan Hutchison - How I built an SEO army, using AI
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!