Sydney SEO Collective - Naomi Vyas (Converting Traffic to Revenue)

The Sydney SEO Collective welcomes you to our February 2026 SEO meetup! If you've ever wondered why your organic traffic keeps climbing but your revenue doesn't follow, this is the event for you.

This month, we're excited to welcome Naomi Vyas, Freelance SEO Specialist, as our keynote speaker. She will be presenting "Converting Traffic to Revenue: SEO-Led CRO Strategies." This session is designed for anyone who wants to go beyond rankings and start making SEO directly accountable for business growth.

Naomi will unpack a real-world case study that delivered a 478.9% increase in orders by integrating conversion intelligence into the SEO workflow. You'll learn how to use customer behaviour data to prioritise the right keywords, identify intent mismatches that silently kill revenue, turn engagement signals like scroll depth and assisted conversions into SEO insights, engineer internal linking around commercial funnels, and shift your reporting from sessions to sales. If you want actionable strategies to close the gap between traffic and revenue, this is one to attend.

Naomi is an SEO Specialist with 6+ years of experience helping local businesses and major brands like Keywords Everywhere win the SERPs. She's passionate about the psychology of search, diving deep into customer behaviour to turn clicks into measurable growth.

https://www.linkedin.com/in/naomi-vyas-b000b418b/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
Converting Traffic to Revenue: SEO-Led CRO Strategies

Sponsored By:
Finder
Prosperity Media
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Aaron Taylor - General Manager at Prosperity Media

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Naomi Vyas - Converting Traffic to Revenue: SEO-Led CRO Strategies
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!