- Startup Founders' Guide to Building an Effective Go-To-Market StrategyLink visible for attendees
Every startup's success hinges on a well-crafted go-to-market strategy. At this live online event, we unlock the secrets to defining and reaching your target market effectively. You'll gain insights into identifying your ideal customer, crafting a value proposition that resonates, and deploying marketing tactics that convert. If you're determined to accelerate your startup's journey from concept to market leader, this event is your stepping stone.
❯ What You'll Learn:
- Why do you need a clear go-to-market strategy
- A step-by-step approach to defining your product-market fit, target audience, competition, and distribution
- How to differentiate your product from the competition
❯ Featured Speaker:
- Daniel Francavilla - Marketing Advisor & Brand Strategist at DanielDoes.co: Daniel is a marketing advisor, strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, college educator, member of the Canadian Marketing Association and a recipient of a 40 Under 40 Award. After graduating from OCAD University, Daniel founded Now Creative Group in 2013, later acquired by creative performance agency King Street Media in 2021, where he is a partner. The agency also launched a content platform and studio called CreatorClub in 2022. As an advocate for social good Daniel continues to run ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. His latest venture, The Good Growth Company, provides training for social good organizations to upskill their teams and scale their mission.
❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17501 to receive the Zoom URL.
- How to Build a Fundable Start-up BrandLink visible for attendees
Have you ever thought about starting your own business? There's never been a better time! But with so many people jumping into the startup scene, it's getting harder to grab investors' attention and get customers interested. That's where we come in. Join our event to learn simple yet powerful ways to make your startup stand out. We'll talk about what catches an investor's eye, common early mistakes to dodge, and what you should do before even thinking about creating your product. After the talk, stick around for a networking session with other startup founders just like you. Get ready to make your startup more appealing, step by step.
❯ What You'll Learn:
- What makes investors want to fund your startup.
- Avoidable beginner errors.
- Must-dos before starting on your product.
❯ Featured Speakers:
- Danny Matthews: Director at Founder Institute London. Danny that the best way to be the change we want to see in the world, is to create it through meaningful ventures. By using capital or his creative expertise Danny invests in the businesses of tomorrow by helping them get funded or get to market. He does this through Brand Sprints, his rapid brand creation process and Founder Institute, the worlds largest pre-seed startup accelerator. Since 2017 he has helped over 300 businesses build their brand and grow their business with brand confidence.
Additional Resources:
Find more Startup Events, learn about Finding a Co-Founder, or visit our Insights Blog for more startup tips.❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17322 to receive the Zoom URL.
- Employee to Entrepreneur: How to Make the Transition to Startup FounderLink visible for attendees
Do you want to start your own technology company, but don't know where to begin? You are not alone. Every day millions of people go to jobs they don't enjoy, but few do something about it. At the "Employee to Entrepreneur" event, you can hear the stories, tips, and best practices of those who left their jobs to pursue their own startup company. Listen to the experiences of people just like you that have made the transition, and discuss any questions or concerns that you have. Afterwards, attendees will have an opportunity to network with other aspiring entrepreneurs and share their ideas for feedback.
❯ Who Should Attend?
- Anyone who dreams of launching their own company
- Anyone with an idea for a new business either launched inside their employer or independently
- Anyone curious about being an entrepreneur someday
❯ What Are Some of the Topics?
- What is the difference between being an employee versus being a founder
- What to consider before becoming an entrepreneur
- How do you know when the time is right to quit
- What are the first steps in the entrepreneurial journey
❯ Featured Speakers:
- Dan Huru - CEO & Co-founder @ MeetGeek: an AI meeting assistant that records, summarizes and extracts insights from online calls. He has extensive experience in software development, team management, and Java programming.
- Alexander Leonida - Founder & CEO @ SilkFlo: Alexander is a Founder Institute graduate, and the Founder of SilkFlo, a strategy platform for companies looking to adopt, govern, plan, and measure their AI and Automation solutions. Via his own consultancy, he has led multi-£million Digital Automation projects across several organizations in sectors including finance, insurance, consumer, healthcare, telecoms, and retail.
❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17340 to receive the Zoom URL.
- Startup Pitch Practice: Share Your Idea and Get Expert FeedbackLink visible for attendees
To launch a great startup, it is critical to get feedback on your ideas from entrepreneurs who have been there and done that. First, you'll learn the best practices for creating a concise and compelling elevator pitch. Then, you will have the opportunity to share your pitch with other entrepreneurs, advisors, and investors at virtual tables for instant feedback. Even if you don't want to share your pitch, you can still join to hear other startup ideas and witness how the experts review a pitch.
❯ What You'll Learn:
- How to give a concise, yet compelling, elevator pitch
- What investors are looking for in a startup pitch
- Specific advice and feedback on your pitch and startup ideas
❯ To get the most out of this Pitch for Feedback event:
- Come ready for live video networking
- Prepare by starting with your one-sentence pitch. See how it's done using our Madlibs format.
- Fill out our Elevator Pitch Worksheet.
To access all of the networking features of this event, please join using Chrome or Firefox from a desktop or tablet, or download the Airmeet Mobile App.
❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17357 to receive the Zoom URL.
- How to Quickly Establish Safe, Reliable, and Compliant AI StartupsLink visible for attendees
Are you a startup seeking to incorporate AI into your product? Wondering how AI startups ensure safety and compliance? Dive into the fast-paced realm of AI with us! Join our event to uncover real-life examples and learn practical steps to make your AI startup safer, more reliable, and compliant. Don't miss this chance to navigate the dynamic landscape of AI innovation!
❯ What You'll Learn:
- Speed up building safe AI in startups for quicker innovation
- Learn solutions from real cases to address AI issues
- Identify common AI hurdles in startup settings, such as safety and compliance issues.
❯ Featured Speaker:
- Fion Lee-Madan - Co-founder at Fairly AI: an award-winning pioneer in AI Governance recognized by industry analysts such as IDC and Gartner. Fairly's platform accelerates the adoption of AI technologies by ensuring they adhere to the highest standards of compliance and risk management with millions of automated testing agents. Fion spent the last two decades building software in high-tech industries and has been named one of the best executives in Canada by the Globe and Mail. Her experience living, working, and raising children internationally fuels a deeply serious commitment to support the fair and responsible use of technology around the world.
❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17442 to receive the Zoom URL.
- What is Entrepreneur DNA? Insights from 15 Years of Social Science ResearchLink visible for attendees
Great companies start with great people, so the Founder Institute startup accelerator has been collecting social science data since 2009 to identify the personality traits that correlate with building great startups.
On this live and interactive online event, Jonathan Greechan (Co-Founder & CEO of the Founder Institute) will share exclusive insights and data collected from over 15 years of research, 175,000 social science assessments, and 7,000 launched companies. If you are interested in the learning the components of "Entrepreneur DNA", then don't miss this candid and informative event.
❯ What You'll Learn:
- What defines a successful entrepreneur?
- Insights from FI's Entrepreneur DNA Assessment, including the 9 Entrepreneur Profiles
- How do you evaluate your potential as a startup founder?
- Specific steps to improve your Founder selection process
❯ Featured Experts:
- Jonathan Greechan - CEO & Co-Founder at Founder Institute - Since 2009, Jonathan has grown and scaled the world's largest pre-seed accelerator to chapters in over 200 cities and 100 countries, producing over 6800 portfolio companies with an estimated value of $35BN. He also serves as an Advisor to Oxford Entrepreneurs (Oxford University), Horasis, and the USC Incubator (University of Southern California). Previously, Jonathan was a Partner of TheFunded.com, the first website for founders to rate and review venture capitalists, and an Executive Producer of the Founder Showcase, a leading Silicon Valley startup conference that hosted speakers like Elon Musk. Jonathan’s writing has been featured in Fortune, TechCrunch, and Entrepreneur Magazine, and he has spoken at startup conferences on four continents.
❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/17537 to receive the Zoom URL.