The KPI Trap: When Measuring Performance Hurts Decisions

Wed 25th Mar 5:00pm Perth (UTC 09:00am)

👀 Session is ONLINE only 👀

Session Outline:
Executive dashboards often fail not because of bad data or poor tooling, but because of hidden measurement traps that distort decision-making. Drawing on real (anonymized) consulting experience and well-established ideas from behavioral economics, systems thinking, and management science, this session explores why technically correct KPIs can still lead organizations in the wrong direction.

Through a series of eye-opening “KPI traps” — such as aggregation illusions, metric surrogation, local optimization, and short-term bias — we will unpack how dashboards shape behavior, incentives, and strategic outcomes, often in unintended ways. The focus is not on Power BI features, but on how dashboards are designed, interpreted, and used at the executive level.

About Ioannis

• Senior Marketing Consultant at TD Reply in Berlin

• Organizer of the Athens PUG and the Berlin PUG

• Regular speaker at user groups and summits on Power BI

• Topics range from data visualization and dashboard design to more technical Power BI and Fabric sessions

• Passionate about helping teams turn metrics into better decisions