What we’re about
Guided by a teacher, with 40 years of professional and teaching experience, who firmly believes that the power of the visual medium must be used to educate, inform and draw powerful emotional response. To use photography to influence public opinion, to bring positive change through the professional, ethical and effective use of this visual medium.
Photography is not bound by the barriers of language and communicates through it’s own visual symbolism. People, for the most part prefer seeing things with their own eyes, this is not always possible, therefore photographs must serve as a substitute.
Our ultimate objective is to inspire people, to be better photographers, and more importantly to be responsible photographers and to examine not just the How, but the Why and Should we?
We must show responsibility towards what we photograph since a photograph can carry a strong measure of authenticity and conviction.