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Entirely Well (https://www.entirelywell.com/) - Founder Reilly Williams presenting, is devoted to developing over-the-counter personal care products that prevent yeast infections and bacterial vaginosis.

Every year, millions of individuals suffer from preventable intimate health issues due to a lack of accessible, affordable, and effective products. Entirely Well is addressing this problem by developing personal lubricants, washes, wipes, and condoms that are both preventative and easy to use. With plans to launch in 2026, their mission extends beyond retail markets to ensure preventative care is accessible globally, including in developing countries through non-profit distribution groups.

Our target market is individuals in the US who need effective, preventative personal care solutions and are willing to pay for products that promote health and well-being.

Our competition includes existing over-the-counter brands and prescription treatments. Our competitive advantage lies in creating science-backed, FDA-compliant products that focus on prevention, accessibility, and inclusivity.

The total market size for SexTech/FemTech products in 2024 is estimated at $38.7B globally, with continued growth projected.

Top 3 Challenges:

  • Securing funding to accelerate development.
  • Navigating the FDA review process.
  • Completing necessary clinical testing for product validation.

Our Pitch Boulder Ask: We are seeking feedback on our pitch to ensure clarity and impact, connections to investors who align with our mission, and introductions to other founders innovating in the SexTech/FemTech or life sciences space.

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