Presenting: The Swap - Streetwear Without the Waste

The Swap (https://theswap.life) - Founder Garmai Matthew presenting, is a fashion rental platform making exclusive streetwear accessible through a sustainable, subscription-based model.

Fast fashion has fueled overconsumption, leaving a trail of environmental damage while making premium streetwear financially out of reach for many. The Swap offers a solution through a curated, subscription-based rental service that allows members to access high-quality vintage and contemporary pieces from emerging brands. By promoting reuse over ownership, The Swap empowers fashion lovers to express themselves without the financial or environmental cost of buying new clothes. The platform creates a new norm in streetwear culture—one that’s sustainable, affordable, and built on community.

Our target market is Gen Z and Millennial streetwear enthusiasts in the US who want stylish, premium pieces without the burden of ownership and are willing to pay a monthly subscription for exclusive, curated access.

Our competition is Rent the Runway, Tulerie, and traditional retail. The Swap’s competitive edge is its focus on streetwear, sustainable values, and community-driven brand identity, offering a niche and culturally aligned alternative to mainstream rental platforms.

The total US fashion rental market in 2024 is valued at $2.1B, projected to reach $4.4B by 2028.

Top 3 challenges:
– Customer acquisition and shifting consumer mindset from ownership to rental
– Securing exclusive inventory and managing supply diversity
– Building scalable logistics and operations to support growth

Our Pitch Boulder Ask: We’re seeking $150K in funding to build our platform, fine-tune go-to-market, and position The Swap for growth. We’d love feedback on our business model, how to stand out in a growing rental fashion space, and intros to potential investors or fashion logistics experts.