Presenting: Framo – Faster, Safer Framing Tools
Details
Framo (https://framo.my.canva.site/) – Founder Diego Andujo presenting, is creating specialized tools to save framers time and money while improving job site safety.
Framo builds innovative, multi‑purpose tools for framers that streamline the back‑out process and reduce physical strain. Our flagship tool functions as a 2x4 remover, cats paw, and hammer for flattening exposed nails—eliminating the need for multiple tools and speeding up workflow. By combining three functions into one durable, easy‑to‑use product, Framo helps contractors complete framing tasks more efficiently while reducing costs and workplace injuries.
Our target market is framing contractors and construction professionals in the US who need faster, safer, and more efficient tools and are willing to pay for premium, time‑saving equipment. Our competition is traditional framing tools, generic multi‑tools, and low‑cost imports. Our competitive advantage is a purpose‑built, patent‑pending design created specifically for framing professionals, delivering unmatched efficiency and durability.
The total market size in 2025 is estimated at $10B for construction hand tools in the US, with framing tools representing a significant and growing segment of that market.
Top 3 challenges:
- Marketing the tool to reach target customers
- Pricing strategy to balance affordability and margins
- Scaling manufacturing to meet demand
Our Pitch Boulder ask: We would appreciate feedback on the viability of the tool, input from non‑contractor or framing professionals who may also find use for it, and feedback on our presentation.
