Presenting: NeuroGeneces – Measure Brain Health Before Decline
Details
NeuroGeneces (https://neurogeneces.com/) — Co-Founder Karen Crow presenting — is a brain health diagnostics company developing an at-home functional Brain Age assessment to detect cognitive decline before symptoms appear.
Cognitive decline is the top health concern among midlife adults, yet most neurodegeneration is only detected after symptoms emerge—when intervention options are limited. While up to 45% of dementia cases may be preventable through lifestyle change, current tools measure structure or biomarkers but fail to assess how well the brain is actually functioning. NeuroInsight, their flagship product, uses sleep EEG to measure functional Brain Age by analyzing over 400 validated neurophysiological biomarkers with AI. Results are compared to a large normative database to determine whether the brain is aging normally, accelerated, or unusually resilient. By linking Brain Age to modifiable lifestyle factors, NeuroInsight transforms measurement into actionable prevention.
Our target market is prevention-focused adults and concierge/primary care practices in the U.S. who need a functional, early indicator of brain health and are willing to pay for proactive, data-driven prevention tools.
Our competition is blood-based biomarkers, brain imaging diagnostics, and consumer cognitive testing platforms. Our competitive advantage is a functional measure of brain performance during sleep, patented EEG analysis, AI-driven biomarker modeling, and a prevention-first positioning.
The total market size in 2024 is the U.S. brain health and cognitive diagnostics market, and the total market revenue in 2024 is $10B+.
Top 3 challenges:
- Developing effective marketing and sales resources for clinicians
- Building a strong pipeline of concierge and prevention-focused providers
- Seamless integration into physician workflow and care models
Our PitchBoulder ask: We’re looking for candid feedback on the biggest business risks or gaps our pitch deck may not address. What would you need to see to consider this investable? We also welcome introductions to concierge primary care, direct primary care, and longevity clinics aligned with proactive brain health.
