Visual Thinking and Doing

In nowadays data-saturated world, we are constantly being surrounded and bombarded with information that influences our way of communicating and ultimately our decision-making. Being able to effectively organize your thoughts and improve your ability to think and communicate is crucial on both a personal and on a professional level. However, how can we make sure to convey our thoughts and ideas in a clear, impactful and engaging way?

Following a a-picture-is-worth-a-thousand-words approach, Visual Thinking (also called visual/spatial learning or picture thinking) is the phenomenon of thinking through visual processing. Using visuals makes information easier to convey, process, and remember. In today’s business world, visualization becomes crucial in the journey of companies seeking to increase enterprise agility, break down silos and facilitate employee and user engagement. Visualization empowers teams to build on one another's ideas, fosters collaboration, jump-starts co-creation and ultimately boosts innovation.

On Wednesday, November 21 we will be exploring this topic through two presentations and a hands-on interactive workshop hosted by wearereasonablepeople. This session aims to provide you with the right mindset and skills to apply Visual Thinking to your daily work.

During this session you will be able to deep-dive into the creative process and the advantageous use of visualization techniques, as well as the shaping and evolution of ideas through visual design. Furthermore, you will also learn about tips and tricks that can support your visual thinking and doing. The session will end with some drinks and snacks during which you can mingle with your fellow creatives, the speakers and the organization team!

TIMELINE:

18:00 – Doors open
18:30 – Welcome by Pop-Up Creativity Hub and wearereasonablepeople
18:45 – From paper to screen: The role of visual design in the product development process, a Bold CITIES & wearereasonablepeople case, by Marta Axpe and Marian Vijverberg
19:15 – Behind the scenes: Visual Thinking in essence, by Robert Laszlo Kiss
19:45 - Break
20:00 - Workshop: Applying visual thinking to your process
20:45 – Drinks
+/- 21:30 – End

SPEAKERS:

• Marta Axpe, Service Design Lead at wearereasonablepeople. Marta is experienced in enabling innovation in both private and public organizations. Passionate about showing the value of design, she aims to provide a meaningful raison d’être to new products and services. In her non-designer life she shoots film pictures, practices winter sports (damm climate change) and reads noir-genre novels.

• Marian Vijverberg, Visual Designer at wearereasonablepeople. She is passionate about designing a strong and coherent visual language, while translating it into a comprehensive design system. In her free time, she likes to explore her creativity in freelancing, illustration and visiting concerts.

• Robert Laszlo Kiss has a background in industrial design and economical engineering. For the last 4 years, he has been working as a visual facilitator and visual thinker for a visual strategy consultancy (Ink Strategy). Since this year January, Roberto a freelance visual thinker/concept designer/visual storyteller.

HOST:

wearereasonablepeople is a digital agency located in the heart of Rotterdam. Following a human-centered approach, we help our clients identify, design and build digital innovations that suit their business and users needs. With experience in various fields ranging from transportation, to healthcare, to community, we help our clients answer their most critical business questions and we deliver the most impactful solutions through service design and strategy, IxD, UX and visual design, and technology development.

We're located in the Groot Handelsgebouw, next to Rotterdam Central Station (Weena 723). Our office is situated in the C wing on the 2nd floor, unit C2.070.