What we’re about
Welcome to the Pro Sales Training for Small Business Owners Meetup, where maximising your business potential through effective sales strategy and tactics is the objective.
Perhaps you're at the start-up phase, or you've got your business up and running, but you know that finding customers, winning sales, and retaining customers is a challenge - it may even be a cause of concern.
Join me on my 75-minute content and value-rich Meet-Up, where you'll learn the fundamentals of what it takes in 2024 to find, win, and keep valuable customers to build and develop your business.
We're talking practical insight to get on top of your sales strategy and selling.
We will cover all the vital moving parts of your business proposition, why customers should buy, and what sales tactics and planning you can undertake to take away, apply, and get results.
We'll dig into the old chestnuts of understanding your customers, listening to them, and not underestimating your competition. Of course, we'll cover fine-tuning the alignment of your proposition and solution and ensure you're actually selling and not telling.
When you're fully aligned and engaged with your customer, how well are you going through the emotional buying process, dealing with those damn objections, and effortlessly closing those sales signals as a natural part of the process?
We'll also close in on why cold calling can still be a brick wall and why putting a duvet on your prospect ensures a warmer glow and more receptive sales discussion.
We'll look at some fresh thinking and ideas for lead generation, conversion, use of CRM sales tools, presenting your acute message to your customer, and securing the sale.
Congratulations, you've won the sale, and perhaps even signed the contract.. but what then? How to lay a golden road of mutual customer relations rather than a hardcore road that can end up being a dead end.
If you have or are thinking of recruiting sales professionals, then let me also share my thoughts on picking winning sales staff, keeping them, and ensuring time and money aren't wasted on failed appointments.
About your host - Ray Williams
From commission-only cold-calling in the 1980s to building a successful sales and management career that has generated millions of pounds in sales for SMEs and global corporates, I've experienced it all.
Classically sales trained (including IBM and Dale Carnegie) with decades of commercial experience, let's be clear about one thing. At the heart of success lies the customer and selling a proposition, product, or service that beats your competition and ensures they buy from you. It's simple but not easy.
A dynamic and accomplished sales professional, I'm passionate about excelling in sales and imparting my knowledge and experience to help small businesses find customers, keep them, and maximise their financial potential.
Let me help you win customers, secure sales, and beat your competition.
SMEs, this group is for you. Join us for valuable discussions, training sessions, and practical ideas to take away and apply the next day.
https://www.smesalesmastery.com/
