#9 Product Peak: The one about Product Growth

[in-person event]
Please sign up on our registration list
(this greatly helps us with organizing the space and catering for you).

Hey folks!
With the new year approaching, we would like to invite you to the #9 meetup in the Product Peak series @ Ocado Technology. This time, we’ll focus on Product Growth.

Key event details:

• Date: Thursday, Jan 23rd, starting at 18:00 (6:00 P.M.). Please arrive a bit earlier to grab your seat.
• Location: Ocado Technology office, Szewska 8, Wrocław Old Town. The entrance is next to Green Caffè Nero. Find us on Google Maps.
• Venue: Dedicated event space, 4th floor.

*** AGENDA ***
18:00 - grab a drink and take a seat

18:10 - 18:40
Speaker: Joanna Jachuła, Product Owner at Brand24
Topic: How to increase adoption of new features in products

Abstract:
Few things are more demotivating than spending months preparing a new product feature, only to see it go unused. During this talk, we will explore practical strategies to ensure strong product adoption from day one.

18:40 - 19:10
Speaker: Wiktor Sobolak, Head of Product @Text
Topic: Activation Analytics: stop guessing, and start optimizing your onboarding efforts

Abstract:
Onboarding can make or break your product, but how do you know what truly matters to your users? In this talk, I’ll walk you through a framework for breaking down and analyzing your onboarding flow. We’ll explore how to identify gaps in the process, pinpoint the steps that drive retention and upgrades, and develop educated hypotheses about what’s worth optimizing.

*** BIOs ***

Joanna is a Product Owner at Brand24. She has worked in product development for the last 10 years, focusing on optimizing the user journey to increase conversion and product adoption. Her strong point is data analysis, which is a great help in her selection of the right projects to do.

Wiktor is a growth-focused product builder who transitioned from growth marketing to product. Veteran of several startups with broad experience from building 0 to 1 to scaling products with millions of users. Currently Head of Product @Text, at times PLG (Product Led Growth) Growth Advisor, previously working in companies like DeepL or Infermedica.

We hope to see you there!
RSVP: register here.