#12 The one about practical product growth: skills, AI tools & experiments

[in-person event]
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(this greatly helps us with organizing the space and catering for you).

Hey folks!
We’d like to invite you to the #12 Product Peak meetup @ Ocado Technology! This time, we’re diving into how Product Managers really grow.

From building the human skills that shape your career, through practical AI tools that save hours every week, to running experiments that help teams learn faster and make smarter decisions - our speakers will share the real techniques they use to deliver meaningful product impact.

Key event details:

• Date: Tuesday, November 25th, starting at 18:00 (6:00 P.M.). Please arrive a bit earlier to grab your seat.
• Location: Ocado office, Szewska 8, Wrocław Old Town. The entrance is next to Green Caffè Nero.
• Venue: Dedicated event space, 4th floor.

*** AGENDA ***
18:00 - grab a drink and take a seat

18:10 - 18:40
Speaker: Olena Shybaieva, Product Manager at Ocado Technology,
Topic: “The human skills they don’t teach in PM courses - what I wish I knew years ago”

Abstract:
Behind every Product Manager’s title is a story of transition and growth. In this session, I’ll share mine - the challenges, the turning points, and the lessons that shaped my path.

You’ll learn why your previous experience matters more than you think, how to communicate when things get messy, and how to make decisions that just make sense.

18:40 - 19:10
Speaker: Michał Krajewski, Product Manager at [GOG.com](https://gog.com/) (CD PROJEKT Group)
Topic: AI-powered product work: 5 use cases that save me 8 hours weekly (real examples)

Abstract:
AI is definitely overhyped. But it can still be an incredibly useful tool in your day-to-day work when used the right way. It can save you hours, boost the quality of your outcomes, and help you move faster with confidence.

In this presentation, I’ll show you how I and other top PMs use these tools:

• Claude for A/B tests – one day of analysis → 30 minutes. Solid stats and visuals that helped uncover insights and impressed the team
• Lovable prototype – a 1-hour build that saved 3 weeks of dev time and convinced stakeholders
• Deep Research for pricing – comprehensive benchmarks that validated our feature’s market performance
• Google NotebookLM – 8,000+ survey results analyzed in minutes to find the most pressing problems
• Bonus: Claude Code – how I actually use it as a PM

This is a practical, hands-on session with real use cases you can start applying immediately to deliver more impact - in less time.

19:10 - 19:20
SHORT BREAK

19:20 - 19:50
Speaker: Łukasz Filut, CEO of Plucky Rebels, Product Coach and mentor.
Topic: Between mindset and tools - a process for real experimentation

Abstract:
Experimentation doesn’t fail because of bad ideas - it fails when we jump straight from mindset to tools with no structure in between.
In this talk, I’ll show how to bridge that gap with a simple, structured process and well-defined experiments.

We’ll explore how exploration and validation play different roles in product work: one helps you understand the problem, the other proves whether your solution really delivers value.

Using real examples from startups and larger organizations, you’ll see how clear hypotheses, measurable outcomes, and just enough evidence can turn experimentation from a buzzword into a practical, everyday way of working.

Because once experimentation becomes systematic - when mindset, process, and tools connect - learning stops being accidental. It becomes how you build products.

*** BIOs ***
Olena Shybaieva is a Product Manager at Ocado Technology with a background in HR Tech, Marketing, and E-commerce. Over the years, she has contributed to a range of IT companies - from startups to market leaders - driving products that balance business goals with user needs. Her strong foundation in marketing helps her deeply understand customers, prioritize user experience, and uncover growth opportunities. She believes that communication is key and that, at the end of the day, relationships at work truly matter.

Michał Krajewski is a Product Manager at GOG.com (CD PROJEKT Group) with over 10 years of experience in product management and data science. His work includes building multimillion-dollar modeling systems for companies such as Nielsen, optimizing conversion in global billion-dollar businesses for Bold, and building new business models to delight real users around the world. Michał also hosts the podcast Tak by było dobrze ([www.takbybylodobrze.pl)](https://takbybylodobrze.pl/), where he shares practical advice that helps thousands of Polish product managers.

Łukasz Filut is the CEO of Plucky Rebels, Product Coach, and Mentor.
Łukasz helps organizations solve product problems at the intersection of business, technology, and ways of working. With over 20 years in tech and leadership, he has worked with startups, scale-ups, and enterprises to build successful products by reducing risk through discovery, validation, and measurable outcomes.
He’s a hands-on practitioner of Lean Startup and Product Discovery, supporting PMs in turning uncertainty into evidence and strategy into action. When he’s not working with teams, he teaches and mentors future product leaders, helping them bridge the gap between mindset and execution.