#16 The one about knowing customers, experiments and impacts
Details
Hey folks!
Ocado Technology and I DESIGN would like to invite you to the #16 Product Peak meetup!
THIS TIME WE WILL HAVE SHORTER TALKS AND ROUND TABLE WORKSHOPS WITH OUR SPEAKERS!
Key event details:
- Date: Tuesday, Sept 22nd, starting at 18:00 (6:00 P.M.). Please arrive a bit earlier to grab your seat.
- Location: Ocado office, Szewska 8, Wrocław Old Town. The entrance is next to Green Caffè Nero.
- Venue: Dedicated event space, 4th floor.
*** AGENDA ***
18:00 - grab a drink and take a seat
18:10 - 18:30
Speaker: Aleksander Uznański
Topic: Where, Why, Whether: how analytics, interviews, and experiments turn a painful number into a product decision
Abstract: Most product teams have plenty of data and plenty of user feedback, yet many still ship features nobody uses. The problem is rarely the tools, it is the order in which we ask questions. In this talk Olek shows how 2 very different teams, a B2C neobank and an AI design tool, went from a painful number to measured impact by asking three questions in sequence: where does it hurt (product analytics), why does it happen (story-based interviews), and whether our fix actually works (a scoped experiment). You'll see the real funnels, the interview quotes that overturned the "obvious" fix, the test cards, and the results (including one case where interviews were deliberately skipped, and why that was the right call).
Round table / Workshop: At the table afterwards, bring one challenge from your own product that hurts - we'll work out which of the three questions you're missing.
18:30 - 18:40 BREAK
18:40 - 19:00
Speakers: Aneta Orszewska
Abstract: I am excited to invite you to our upcoming session on Client Segmentation from a Product Perspective. We will start with a brief theoretical introduction before jumping into a hands-on workshop. Together, we will practice how to effectively interview and communication with both buyer and user personas to build better products. I look forward to seeing you there and exploring these practical strategies together!
Key takeaways and skills participants will learn:
- How to precisely separate the buyer persona (the decision-maker) from the user persona (the actual product user).
- How to approach customer segmentation through the lens of real product value and core features.
- How to conduct targeted conversations with different types of personas to better uncover their true needs.
- How to turn theoretical frameworks into repeatable, day-to-day product management processes.
19:00 - 19:10 BREAK
19:10 - 19:40 MINI-WORKSHOPS WITH ANETA and ALEKSANDER
19:40 - 21:00 SPACE FOR NETWORKING
*** BIOs ***
Aneta Orszewska is a Senior Product Manager at Sportradar and a trainer at Lean Agile Ninja. She specializes in product-led approaches, discovery processes, and business model creation, bringing many years of international experience, including work with Berlin-based startups.
Her expertise spans business strategy, agile management, and the creation of both digital and non-digital products. She has held various roles, including Head of Product, Product Strategist, Sales Director, and Business Development Lead.
Aneta deeply believes in and implements a goal-oriented approach, agile values, and user needs for herself and her clients.
Aleksander Uznański - Fractional Product Leader & Product Discovery Coach. He helps startup founders and product teams develop valuable & margin-enhancing products. Thus far, he has built tech products in the fintech and HR industries, trained over 200 product professionals, managed a boutique product agency, and facilitated IT transformations as both an operator and consultant. Now he runs a product advisory firm, [ProductTrio] ([https://www.producttrio.com/)], where he helps entrepreneurs and product teams elevate their product competencies through workshops and advisory services.