Product Unleashed: November Meet-Up (JTBD + Discovery)

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Event Description:
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Welcome product enthusiasts!

We're a meet-up group that hosts regular speaking events for those interested in the world of digital products and doing things differently!

Each meet-up features new guests from some of the most influential product companies around the world, providing unique insights, tangible ideas, and new techniques to help drive change from the inside out.

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Event Format:
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This is a hybrid event, offering the option to come along in person or join us from anywhere in the world online!

Join the party online here!
https://www.youtube.com/live/8SKfwQ2snM8?si=c9uM8Qp2bl3lenWd

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Venue:
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🚨 For this event we are at SPACES in Brighton. We're really looking forward to seeing you there! 🚨

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Our speakers:
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Steph Troeth

Head of Research @ DXW

Steph is the Head of Research at dxw, a UK digital agency specialising in creating public services that improve lives. A regular speaker at industry conferences and community events, Steph also undertakes guest lectures annually at the University of Greenwich. When not bound to a digital device, she makes things by hand, grows edible flowers and has a tendency to cook enough to feed a continent at a time.

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About the Talk:
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Understanding JTBD

What is JTBD, and how does it fit in with our existing product design toolsets and frameworks? How might we get the best out of this approach?

Jobs To Be Done (JTBD) has increased in popularity in recent years as an approach for uncovering the deeper roots of user needs, showcasing methods for prioritisation and sense-making—even wading into the age-old debate around personas-or-not-personas.

You'll learn:

- How "jobs" differ from "tasks"

- The foundations of the Outcome-Driven Innovation framework

- The original JTBD Switch interview approach (and how you might combine it with other methods)

- Expressing user needs in job stories, job statements and outcome statements

- Demand Thinking, and the concept of jobs-as-progress

- Incorporating JTBD into our existing approaches

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Desislava Genova

Product Design Leader & Strategist Formerly @ Dojo & @ TrueLayer

Desislava is a Product Designer Leader, passionate about human-centred design, behavioural psychology and solving complex problems through user insights and technology. In her spare time, she can be found attending industry events, improving her design and leadership skills or in the front row of a stand-up comedy show.

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About the Talk:
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Continuous Product Discovery: Crafting Connections

In the rapidly evolving landscape of tech, organisations navigate constant change, varied priorities, and swift decision-making.

Alarmingly, around 70% of organisational transformations miss their mark. One such common challenge is mastering effective and continuous product discovery practices.

Join us for an immersive session where:

- We'll unpack the essentials of effective habit formation.

- Get familiar with the concept of continuous discovery.

- Engage in a hands-on exercise, breaking down the intricacies of a repeatable research schedule. Step into an evening of discovery, simplify your processes, and craft lasting connections with your customers.

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About your hosts:
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Product Unleashed is brought to you by your hosts John Griffin and Dominic Port.

The duo has worked on the design of products of all shapes and sizes and bring their energy and enthusiasm to this unique meetup, packed with great guests and knowledge - for anyone interested in levelling up their game in the world of products.

The pair are helping to create a launchpad for design strategy and product shaping from the ground up, paving the way for new explorative ways to bring Design to the forefront of Ford Credit.