Product Unleashed London: AI Double Bill 🤖⚡

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Event Description:
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Welcome product enthusiasts!

We're a meet-up group that hosts regular speaking events for those interested in the world of digital products and doing things differently!

Each meet-up features new guests from some of the most influential product companies around the world, providing unique insights, tangible ideas, and new techniques to help drive change from the inside out.

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Event Format:
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🚨 This is an in-person event only. 🚨

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Venue:
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Our Product Unleashed London Event: We are in the event space @ Wise.

We're looking forward to seeing you there!

⚠️ Please note: You will need to pre-sign an NDA for security reasons to attend this event @ the venue - details will be shared prior to the day - watch your inboxes 🙌🏽

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SPEAKER 1
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James Gunaca

James Gunaca has a 20+ year career in Product Management and Digital Marketing, working as a Product Leader at companies like Amazon and ExpressVPN across the United States and Europe.

He’s built and led multiple Product teams who have delivered global 0-to-1 products like Amazon Echo with the Alexa AI assistant, AppleCare+ as a Subscription, and more. James now coaches Product Managers, on a mission to make better products for the world by helping professionals build and grow their careers in Product Management.

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About the Talk:
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Lessons-learned for the next wave of AI products

Despite their proliferation, AI products and assistants aren't new. There are many lessons to be learned from the AI products that predate the latest products you're familiar with (ChatGPT, Gemini, Co-pilot, etc.), and there are stories from AI products that aren't even part of the conversation anymore (Alexa, Google Assistant, and more).

Hear stories from James Gunaca, a Product Manager who launched the
original Amazon Echo, the first voice-controlled speaker with an AI assistant.

From building a completely new product category, to educating customers on how to use AI products they didn't fully understand,
and how the product scaled massively to hundreds of millions of homes around the world, these stories and lessons serve as both an inspiration and a warning for the next wave of AI products to come.

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SPEAKER 2
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Avi Ashkenazi

Avi is a dynamic leader who specialises in guiding multidisciplinary teams to achieve their goals while delivering meaningful impact to both customers and businesses.

With a deep curiosity and passion for creation, he brings value and creativity throughout every stage of the development process. As a recognized Google Developer Expert in Product and Design, Avi regularly mentors and consults with numerous startups, helping them innovate and grow. His expertise in fostering collaboration and driving results makes him a sought-after advisor in the tech and startup community.

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About the Talk:
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Designing with AI

In today's rapidly evolving design landscape, AI has become an invaluable partner in the creative journey. From initial concept exploration to final execution, AI tools are revolutionising how we prototype, research, and create content.

AI excels at generating diverse concepts in minutes, allowing designers to explore directions they might never have considered.

During prototyping, tools like Midjourney and DALL-E can visualize ideas instantly, while AI writing assistants help craft compelling narratives and content. Research becomes more efficient as AI analyses trends and user data, uncovering insights that inform more human-centered designs.

The most successful designers aren't replacing their creative instincts—they're amplifying them. By understanding AI's capabilities and limitations, we can establish new workflows that combine human intuition with computational power, resulting in more innovative, inclusive, and impactful design solutions.

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Sponsorship + Support from:
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And we are kindly hosted by our friends at Wise. Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Today, our multi-currency account helps millions of people and businesses manage their money across the world. For roles at wise visit: https://wise.jobs/

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About your hosts:
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Product Unleashed is brought to you by your hosts John Griffin and Dominic Port.

The duo has worked on the design of products of all shapes and sizes and bring their energy and enthusiasm to this unique meetup, packed with great guests and knowledge - for anyone interested in levelling up their game in the world of products.

The pair are helping to create a launchpad for design strategy and product shaping from the ground up, paving the way for new explorative ways to bring Design to the forefront of Ford Credit in Europe.