Past Meetup

Pricing your Product for Success

This Meetup is past

22 people went

UW-Madison Discovery Building

330 N Orchard St · Madison, WI

How to find us

We'll be in the Orchard View Room on the 3rd floor of the Discovery Building (same building as Steenbock's)

Location image of event venue


Join us and become part of the larger product community in Madison!

Hear from pricing expert Steven Forth, who will discuss the following themes to help set the right pricing for your customers:

• How various roles can influence and set the best pricing (product managers, founders, CEOs, developers or designers)

• Value of having a well-defined pricing strategy

• Pricing strategy for new vs. existing products

• How to get started choosing/developing a pricing strategy

• How to measure whether or not your pricing model is successful vs. failing


Steven Forth, Co-Founder at TeamFit & Partner at Ibbaka.

"My focus is bringing new concepts to market and setting them up to scale. I do this by combining design and decision making frameworks with value management and pricing strategy. The goal is to ensure a fit between the offer and its underlying technology, the market opportunity, the revenue generation process (from awareness and consideration to lead capture and conversion) and the ability of the organization to scale. My passion is to understand how things connect and to bring about new connections." See Steven's skill profile on TeamFit for more details.


This meetup, including networking and drinks, is generously sponsored by Farwell.

Farwell helps companies plan for and implement various types of change. Our experts in Process Improvement, Project and Portfolio Management and Change Management work with clients to scale and transform their businesses. Whether the change is due to growth, transformational technology or re-alignment of teams and leadership, Farwell is here to help you go Far and do Well. Learn more at