#005 Designing an Effective Growth Team with Liana Dumitru

Our Speaker:
Liana is a Product Designer on the Paper team at Dropbox. She works on experiments aimed at providing seamless user experiences that improve Dropbox Paper’s key metrics. Before Dropbox, Liana co-founded Memo.ai (which was acquired by Coinbase), where she designed (& sometimes built) an entire design framework, did user research, and worked cross-functionally with their team of engineers.

Summary of Talk:
As product designers, being able to combine delightful user experiences with clear measurable business results in one design solution is incredibly satisfying. But delivering that solution implies having a concrete growth experimentation framework and organizing teams so that engineering, product, and design are aligned on a clear set of business and user goals.
Liana will share some insights on how to create a high performing growth team, with practical takeaways for running growth experiments that deliver great user experiences and actionable learnings.

After the Talk:
When the presentation and Q&A are finished, enjoy a free meal with other designers and product managers.

Also, we will be raffling off 2 Free Tickets to the ProductCraft Conference courtesy of Pendo. General Admission tickets are $699, so don't miss out!
https://events.productcraft.com/conference/
If you don't win the raffle, don't worry. We will have discount codes to the conference for all who attend.

Thanks to our sponsors Spaces and Pendo!