SLDW - Designing to learn: A model of experimentation - Wade Shearer

We must learn what customers really want, not what they say they want, or what we think they should want. Be inspired by a review of real-world design learning examples with minimum viable product experiments and leave with a toolbox of templates to efficiently discover a solution, to a problem, for real customers. In this talk, we'll learn about how removing waste, transparent, cross-funtional collaboration, and implementing a model of experimentation will allow your team to design incredible products by designing to learn.