Building a Culture of Experimentation

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Do you wish your company walked the walk and was comfortable with experimentation? Bringing a new product or feature to market involves many phases and success hinges on getting assumptions about the market and users right. Introducing testing, as a way to evaluate those assumptions, increases the likelihood of more immediate adoption and growth. Dave Rogers, Applied Data Science: Testing, Optimization & Analytic Strategy at Slalom Consulting, will present a formalized experimentation model and how to incorporate a testing process framework. You will walk away understanding how top organizations get their product concepts to market at a higher success rate.

About Dave Rogers:
Dave Rogers, Applied Data Science: Testing, Optimization & Analytic Strategy at Slalom, will be discussing best practices for building out an experimentation culture. Dave is an expert in the field of testing and optimization and speaks on the subject regularly at national conferences. He has developed experimentation capabilities for many organizations across industries, including Clorox, ServiceNow, Intuit, Symantec, Microsoft, Ancestry and RedEnvelope, as well as for a handful of start-ups. Follow him on Twitter at @dranalytics.

Agenda:
5-6 pm: Check-in, food (not pizza!) and networking
6-7 pm: Talk plus Q&A
7-8 pm: Networking

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