Experimentation Concepts & How to Leverage Them w/ Jet.com's PM
Hosted by Product School New York
Details
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Experimentation, it seems easy but it's difficult to execute properly. We'll start from the beginning with some basic concepts, what testing looks like in action, and how you can utilize testing to get an early indication of what kind of impact a feature will make on your product.
Main takeaways:
- Basic concepts of experimentation
- What does success look like
- How to best leverage experimentation
- How to engage with your resources
Meet the Speaker: MaryKate Guidry
https://docs.google.com/uc?id=0B0GLAx21kBu9d3g3aWFDMTVRM28
MaryKate is the Associate Product Manager for Experimentation at Jet.com, which encompasses working with multiple business units for A/B and multivariate testing as well as overall optimization for the desktop and mobile site experiences. Prior to Jet.com she worked on experimentation and optimization for Jessica London and was the strategic lead for cross-sell for the entire Fullbeauty Brands portfolio. She has previous experience from Stylitics, The Doneger Group, and T: The New York Times Style Magazine.
View the Speaker's LinkedIn (https://www.linkedin.com/in/marykateguidry/)
https://a248.e.akamai.net/secure.meetupstatic.com/photos/event/c/6/f/7/600_457970935.jpeg (http://bit.ly/2wLKJMa)
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