About us
ProductTank provides an opportunity for product people in the Netherlands to exchange ideas and experiences about Product Management & Design, Data, Metrics, User Experience, and all the things about building successful products.
Events include talks from guest speakers on topics around building products and networking with the community over drinks.
Follow our newsletter to learn more about topics, speakers, and our community: https://producttankams.substack.com/
Upcoming events
1
Creating Shared Clarity in Product Teams
Semrush, Parnassusweg 719, Amsterdam, NLHi Product People,
We are happy to invite you to our next event!We will bring together lessons from building AI agents using evals as a cross-functional operating system and practical approaches to making B2B customer research measurable and visible, showing how teams align by turning hard-to-see work into shared understanding.
ABOUT THE TALKS
From Vibes to Release Gates: What Building an AI Agent Taught Me About AI-First Product Management
The first talk is a case study of building an AI agent and discovering that traditional PM mechanics break down. In AI-first products, “evals” evolve from a QA artifact into a cross-functional operating system for the team.
In his talk, Maksim Lebedev will share how his team moved from subjective “vibes” about quality to structured release gates powered by evals; and how AI-first products require new collaboration patterns across PM, engineering, research, and stakeholders, and why PMs must actively shape the evaluation layer.About the speaker:
Maksim Lebedev is a Product Manager at Semrush, building AI/ML products that drive growth and deepen user engagement. He’s worked across Search, recommendations, and experimentation, and is currently exploring practical AI agents that turn insights into scalable product wins.Evaluating Customer Research ROI in B2B
In B2C, the value of research often feels obvious — feedback loops are fast, user signals are visible, and stories are easy to tell. In B2B, it’s trickier. Research can take longer, involve fewer voices, and be harder to “sell” internally.
In this talk, Alexandru Bleau will share practical examples of ways to calculate and communicate the value of customer research in B2B. And how transparency, shared understanding, and consistent, constant communication help with understanding ROI.About the speaker:
Alex is a seasoned product manager with over 15 years of experience and is currently a Senior Innovation Manager @E.ON Group Innovation. He has worked on or built digital and physical products, online services, and mobile apps across industries such as gaming, travel, advertising, blockchain, and energy.AGENDA
17:30 Arrive, grab a bite to eat & something to drink
18:00 Welcome from the ProductTank AMS team and Semrush 18:15 - 18.50 First talk and Q&A
18:50 - 19:00 Break
19:00 - 19:50 Second talk and Q&A
20:00 Drinks & mingleThis event will be held in English and is in-person only.
Thank you to Semrush for supporting product community in Amsterdam!
65 attendees
Past events
69
