ProductTank Austin

In this engaging one-hour session, we’ll explore the Jobs-to-Be-Done (JTBD) framework—a powerful way to understand what customers truly need and why they “hire” products or services to get the job done. We’ll connect JTBD to desired outcomes and customer problems, showing how this approach leads to more meaningful innovation. We’ll also discuss how AI is reshaping customer expectations and enabling new ways to create better outcomes as we execute on our Jobs-to-Be-Done. The session wraps up with a hands-on group exercise, where participants will apply JTBD thinking to real-world scenarios.

What You’ll Learn:

• How to identify and define customer jobs, desired outcomes, and unmet needs.
• How JTBD thinking leads to more targeted innovation and product strategy.
• How AI can enhance the way we understand and solve customer jobs.

Location:
Productside (in Victory Plaza corp building)
5209 Burnet Rd
Austin, TX 78756

Parking:
There is a paid parking garage there but also some street parking.