Panel Meetup: Product Analytics Dreams vs Reality

What do PM’s actually track?

This panel meetup will discuss the myth of being ‘data driven’ in product decisions.
A panel of product managers, from companies at different stages and viewpoints will discuss how they track their product analytics, metrics and KPIs, and how useful these are in the process of decision making.

The discussion will include the following questions:

• How much usage/analytics data do you track?
• Who is in charge of the analytics data?
• Does a product team need an analyst?
• How much time/effort does it make sense to spend on setting up tracking systems?
• How available is the data - who has access to it?
• How is the data used in decision making?
• How useful is the data? When and how do you use it?
• What are the limitations/downsides of using this data for decision making?

*Important Registration Requirements*

• Advance registration through Meetup com is mandatory
• You must provide a valid Israeli ID number during registration
• Without pre-registered ID details, entry will not be permitted
• Upon arrival, please present a form of identification to be held at reception

Please note: Motorola Solutions follows strict security protocols. Failure to complete pre-registration with a valid Israeli ID number, or inability to present proper identification upon arrival, will result in denied entry.

Agenda:
18:30 - Assembling, food, drinks and schmoozing
19:00 - Panel start Product Analytics Dreams vs Reality
20:00 - Q&A
20:15 - More Schmoozing, eating the last slice of pizza until they start mopping the floors.

Our Speakers:

Noa Kind - Noa is a Growth group PM at monday.com, leading multiple teams that focus on growing existing accounts (adoption and retention, expansion, upgrades, cross-sell…). Noa’s background is in leading data products, and prior to joining the growth team, she was the first PM in BigBrain - monday.com’s data and analytics platform, where she worked on data tools for marketing and product analytics. In her free time, you’ll usually find her at the dogs' beach in Jaffa with her dog, Tofu.

Michael Medvedev - Michael is a Senior Product Manager at Motorola Solutions, where he manages a portfolio of Critical Communication Smartphones. These purpose-built smartphones are designed for Public Safety users such as police officers, firefighters, ambulance services, military personnel, and more. Given the crucial role of these end users, Motorola Solutions leverages data analytics as an essential tool to ensure the stability, reliability, and accuracy of its products, which is key to the company's success. Michael has spent over 10 years at Motorola Solutions in various positions. In his free time, he enjoys sailing and mountain climbing.

Hadas Sheinfeld- Hadas is product executive, with 20 years of experience leading software products and teams ranging from early stage startups (Datagen) to Google. Hadas has experience in B2B and B2C world, she worked on analytics products, super-scale infrastructure products, and ML-based products. In the last couple of years Hadas is leading The Guild for Product Managers - a new format to learn product management in groups of peers.
Hadas is also a Board member of the ProductX conference, and an evangelist for women in tech.

Igal Nahimovski - Igal is a lead product manager at Playtika, in a cross-company product strategy team. Playtika (and the gaming industry in general) is super data-oriented, so Igal has substantial hands-on experience with building and optimizing products based on data - facing both the advantages and challenges it creates.

Jonathan Bhonker - Jonathan is a Senior Product Manager at Xyte, a SaaS startup providing cloud solutions and remote management for audio/video and conferencing equipment. As the only PM in a small company, Jonathan also leads data and analytics, which he initiated from scratch, and shifted the company from prioritization by intuition to data-backed decision making. He previously led an ML product squad at fintech EverC, multiple teams at BigPanda and innovative UX analytics at Clicktale/ContentSquare. Jonathan enjoys powerlifting, running and non-fiction books in his free time.

With thanks to our sponsor: Motorola Solutions.

*The event is held in Hebrew*