When Roadmaps Break: Product Leadership in the Real World

You plan your roadmap carefully, but then reality happens. As early-year sales escalations and market signals disrupt your strategy, this meetup explores how to embrace uncertainty rather than resist it. We will focus on adopting a “verify, don’t assume” mindset and shifting your leadership goal from preventing change to reducing the cost of change. You will learn how to detect strategic risks and respond with a clear decision protocol. You’ll also learn how to build the continuous feedback loop and cultural foundations needed to keep your product process resilient throughout the year. Walk away with practical frameworks for leading teams and sustaining a healthy product engine when roadmaps inevitably break.

Agenda:

• 18:30 - Assembling: Food, drinks & schmoozing!
• 19:00 – Tal Laufer, Product Leader "The beauty of a broken roadmap - why do roadmaps break, or when they should be"
• 19:15 - Q&A #1
• 19:20 – Asaf Frenkel, Product Growth Lead @ Check Point "When the Q1 Roadmap Breaks: A Product Leader's Incident Response Plan"
• 19:35 - Q&A #2
• 19:40 – Haim Ben Ami, CEO @ Craft.io - "Building the Feedback Loop: How to Nurture a Healthy Product Process"
• 19:55 - Q&A #3
• 20:00 - More Schmoozing: Eating to the last bite, until they kick us out.

Our Speakers:
1. Tal Laufer, Product Leader
https://www.linkedin.com/in/tal-laufer-7204124/

Tal is a Product Strategy Leader, partnering with cybersecurity and infrastructure companies to drive strategy, roadmap execution, and high-impact GTM.
Her background includes VP Product roles at Claroty and Perimeter 81 (acquired by Check Point), following a career in product management across the networking and cyber sectors. She specializes in navigating the technical trade-offs of rapidly evolving technologies and has a proven track record of delivering enterprise-grade solutions to the world’s largest organizations.
With 15 years in the field, Tal remains convinced that product management is the best job in the world—a passion she translates into a continuous cycle of learning and mentoring others on Product Management.

2. Asaf Frenkel, Product Growth Lead @ Check Point
https://www.linkedin.com/in/asaffrenkel/
Asaf leads the Product Growth team at Check Point, driving global PLG and PLS strategies for the SASE portfolio.
With over a decade of experience in Product Management, Asaf specializes in bridging the gap between strategy and reality, aligning Product, Engineering, and GTM teams to accelerate growth. Beyond his role at Check Point, he serves on the Content & Strategy team at PMUP, helping shape one of the fastest-growing product communities.
In his free time, you'll usually find him enjoying time with his family and working to get his cat to sign a non-aggression pact with the new puppy.

3. Haim Ben Ami, CEO @ Craft.io
https://www.linkedin.com/in/haim-ben-ami-3938491/
Haim Ben Ami is the CEO of Craft.io, a leading product management platform, where he drives global strategy and scale across the US and Europe. With over 15 years of experience transforming high-tech companies, Haim specializes in aligning product, engineering, and go-to-market teams to accelerate growth and build strong organizational discipline. Before Craft.io, he led multiple tech companies as CEO and co-founded a fintech startup serving algorithmic traders. Outside of work, Haim enjoys surfing and trail running.

With thanks to our sponsor: Check Point
*The event is held in Hebrew*