Ask Better Questions: User Interviews for PM

User interviews are one of the most powerful tools product teams have - and also one of the most commonly misused.

Many interviews sound reasonable on the surface, but fail to produce insights that actually inform product decisions. This meetup, led by Nurit Gazit, together with Yarin L. (product design and product management mentor), Sharon Heller-Bar (Director of Product Design at Tipalti and UX research lecturer), and Aviram Marom (Senior Product Manager at [Riverside.fm](http://riverside.fm)), focuses on closing that gap.

We will go beyond theory and best-practice lists, and spend most of the time experiencing what good interview questions feel like in practice. We’ll break down why certain questions unlock real behavior and motivation while others quietly shut them down. You’ll see a live user interview, analyze it together, and actively practice crafting and asking better questions yourself.

The goal is simple: by the end of the session, participants should be able to recognize a strong interview question instantly - and know how to generate one under real-world constraints.

Agenda:

• 18:30 - Assembling: Food, drinks & schmoozing!
• 19:00 - Nurit Gazit and a special guests panel, Ask Better Questions: User Interviews for PM
• 20:00 - More Schmoozing: Eating to the last bite, until they kick us out.

Our Speaker:
Nurit Gazit:
Nurit Gazit is a senior product leader and product-management mentor with over 20 years of experience building and leading products in B2B and B2C companies, from early-stage startups to large global organizations. Today Nurit works independently with PMs and product teams on discovery, leadership, and product skills, such as user interviews and continuous discovery.
Nurit teaches product management in academic and professional programs, speaks at product conferences, and helps PMs develop sharper judgment, stronger discovery skills, and more confident decision-making.

Special Guests: Yarin Lerer, Sharon Heller-Bar, Aviram Marom.

With thanks to our sponsor: Riverside
*The event is held in Hebrew*