Professional Photographers of The Sacramento Valley

PLEASE RSVP @ https://ppsv.org/event-6133520

The Headshot Side-Hustle with Gary Hughes
June 18, 2025

#### 6:00 PM - 9:00 PM

#### LOCATION: Holiday Inn

#### 2224 Auburn Blvd, Sacramento, CA 95821

In Person Meeting

• Free to PPSV Members
• $35 Guest Fee for Non-Members

Agenda:

• 6:00-6:30 pm: Networking (with a simple/light dinner provided)
• 6:30-7:00 pm: New Member Intros/Announcements/Business
• ~7:00-9:00 pm: Program

The Headshot Side- Hustle
Portrait and wedding photographers, even really successful ones, often have the same problem: the slow season.
What if you could build another source of income that could keep your studio busy all year?
What if you could take advantage of the high demand for headshots without hurting your boutique studio brand?
In this program, you will learn:

• How to craft a headshot brand and make it grow
• The different types of headshot jobs and how to price them
• How to communicate with B2B clients and speak their language
• Simple and effective marketing strategies

Whether you plan to grow an existing headshot brand or start something new, this class is a perfect primer to get you on the right path.

PLEASE RSVP @ https://ppsv.org/event-6133520

Gary Hughes Bio
As the child of photographer parents, it is ironic that Gary Hughes's professional life included everything but photography until life led him back to the path for which he was ultimately destined: photographer. In 2008, he and his wife, Julie, founded Hughes Fioretti Photography, and, in the years since, have grown their business by making a name for themselves as THE place to get headshots in Central Florida.
Aside from running a studio in Winter Park, FL, Gary is also in demand as a photography educator and travels often, teaching his methods to photographers all over the world. His main focus as an instructor is to empower photographers to create the type of business that sets them free to live the kind of life they want.
Gary’s work has been featured in publications like Forbes, Rolling Stone, and Guitar World, while his educational articles have appeared in Professional Photographer, PetaPixel, Huffington Post, and Canon Learning.

RSVP @ https://ppsv.org/event-6133801

VOLUME HEADSHOT MASTER CLASS

LOCATION AT:
ACTION CAMERA
4415 GRANITE DR. #200
ROCKLIN, CA 95677

PROGRAM HIGHLIGHTS:
Do you ever notice the photographers posting all those big headshot jobs on social media and wonder, how do they get that kind of work? How do they pull it off? Or maybe you’ve done some team and event headshots, and you want to book more of it and refine your process. This is a workshop you do NOT want to miss.
Gary Hughes and his team shoot 7,000 headshots a year, and he is going to spend a full day telling you exactly how he pulls it off.
In this full day workshop you’ll learn:

• Creating a B2B brand that businesses will respond to
• Crafting a website that will convert big leads into clients
• Marketing methods to bring in big clients
• How to bid for, book, and onboard corporate clients
• Shooting, organizing, and delivering team and event headshots (LIVE SHOOT)
• How to KEEP your clients once you have them

This is an incredible opportunity to learn from a photographer who is booking and shooting this work on a daily basis. You will get real answers to the important questions and zero fluff. Find out how to get organized, make more money, thrill your clients, and grow your business in a single day of education.

RSVP at https://ppsv.org/event-6133801

GARY HUGHES BIO:
As the child of photographer parents, it is ironic that Gary Hughes's professional life included everything but photography until life led him back to the path for which he was ultimately destined, photographer. In 2008, he and his wife, Julie, founded Hughes Fioretti Photography, and, in the years since, have grown their business by making a name for themselves as THE place to get headshots in Central Florida.
Aside from running a studio in Winter Park, FL, Gary is also in demand as a photography educator and travels often, teaching his methods to photographers all over the world. His main focus as an instructor is to empower photographers to create the type of business that sets them free to live the kind of life they want.
Gary’s work has been featured in publications like Forbes, Rolling Stone, and Guitar World, while his educational articles have appeared in Professional Photographer, PetaPixel, Huffington Post, and Canon Learning.
All-Day Workshop Pricing Information:

• $99 PPSV Members
• $129 Affiliates (PPWC & PPSCV)
• $199 Non-Members

RSVP @ https://ppsv.org/event-6133801