Marketing in the AI Age: How AI Changes the Game and the Player

AI hasn’t just changed marketing tech. It is changing what it takes to succeed as a marketer.
In a world reshaped by AI-powered search and content, your customers are discovering, deciding, and expecting differently. This event is about how you can adapt to those shifts and use AI not just to keep up, but to lead.

You’ll hear from marketers working hands-on with AI every day:

• How AI is reshaping the buyer journey - and what that means for the modern marketing persona
• Adapting strategy to the new world of AI-powered discovery
• Practical ways to use AI for meaningful productivity – to automate repetitive tasks and free up time for what matters

Whether you’re already working with AI tools or figuring out where to start, you’ll leave with real examples, real talk, and ideas you can put to work right away.
This isn’t hype. It’s how real marketers are evolving - and how you can too.

Agenda:
7:00 PM – 8:00 PM – Session and Q&A
8:00 PM – 10:00 PM – Networking

Disclaimer: The event itself will be held in Bulgarian.
Event participation is free, but registration is required.

Speakers:
Denitsa Pencheva-Valtchanova is a Campaign Manager within the Demand Generation team for the DevTools product group. Previously, she led the SEO channel as a key demand generation driver. With a strong focus on how marketing tactics translate into real business outcomes, Denitsa is passionate about the exciting ways in which artificial intelligence is reshaping marketing and creating new growth opportunities.

Preslav Atanasov is a Senior SEO specialist at Progress with experience in technical optimization and content strategy. He is passionate about turning research into content opportunities, optimizing site architecture for discoverability and staying ahead of search engine trends.

See you there! 👋