[Online] Bayesian Marketing Mix Models: State of the Art and their Future

## Speakers

Thomas Wiecki, Luca Fiaschi and Alex Andorra

## Duration

60 minutes

## Resources

-https://www.pymc-labs.io/blog-posts/bayesian-media-mix-modeling--for-marketing-optimization/
-https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/
-https://www.pymc-labs.io/blog-posts/modelling-changes-marketing-effectiveness-over-time/

## Event Description

This event is a discussion between Luca and Thomas about Bayesian modeling in online marketing with a special focus on Marketing Mix Models and Customer Lifetime Value models. The panel discussion will be followed by Q&A.

In this panel discussion, Luca Fiaschi will share his thoughts on the current state and the future of Bayesian data science in online marketing, based on many years of real-world experience leading teams at HelloFresh and Stitchfix. A special focus will be placed on Marketing Mix Models (MMM) and the work PyMC Labs has done with Luca during his time at HelloFresh. In addition, Customer Lifetime Value models play an ever more important role in marketing but remain stuck in old modeling approaches. We will discuss a potential way forward.

## About the speakers

Thomas Wiecki
Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world class team of Bayesian modelers founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.

GitHub: https://github.com/twiecki
Twitter: [ https://twitter.com/twiecki](https://twitter.com/twiecki)
Website: https://twiecki.io/

Luca Fiaschi
Dr. Luca Fiaschi is the Chief Data & AI Officer at Mistplay the leading loyalty platform for gamers. Luca specializes in leading applied research and machine learning teams at disruptive tech companies where he has a track managing significant tech investments in supply chain, marketing and digital product. Prior to Mistplay he has been VP Data HelloFresh, VP Machine Learning at Stitch Fix, Director of AdTech at Rocket Internet. Luca holds a PhD at Heidelberg University in Machine Learning and Computer Vision.

GitHub: https://github.com/lfiaschi
LinkedIn: https://www.linkedin.com/in/lfiaschi/

Alex Andorra
By day, I’m a Bayesian modeler at the PyMC Labs consultancy.
By night, I don’t (yet) fight crime, but I’m an open-source enthusiast and core contributor to the awesome Python packages PyMC and ArviZ.
An always-learning statistician, I love building models and studying elections and human behavior. I also love Nutella a bit too much, but I don’t like talking about it – I prefer eating it.

GitHub: https://github.com/AlexAndorra
Twitter: https://twitter.com/alex_andorra
YouTube:https://www.youtube.com/channel/UCAwVseuhVrpJFfik_cMHrhQ
Website: https://learnbayesstats.com/

## Code of Conduct
Please note that participants are expected to abide by PyMC's Code of Conduct.

## Connecting with PyMC Labs

- LinkedIn: https://www.linkedin.com/company/pymc-labs/
- Twitter: https://twitter.com/pymc_labs
- YouTube: https://www.youtube.com/c/PyMCLabs
- Meetup: https://www.meetup.com/pymc-labs-online-meetup/
- Eventbrite: https://www.eventbrite.com/o/pymc-labs-52691968823

## Connecting with PyMC Open Source

- Q&A/Discussion: https://discourse.pymc.io
- Twitter: https://twitter.com/pymc_devs
- LinkedIn: https://www.linkedin.com/company/pymc
- YouTube: https://www.youtube.com/c/PyMCDevelopers