[Online] PyMC-Marketing: Bayesian Approach to Marketing Data Science

## Event Description

PyMC-Marketing is an open source software project that offers a powerful set of tools for data scientists and senior decision makers in the marketing analytics space. In this webinar, you'll learn about the history and development of PyMC-Marketing from Ben Vincent, and why using an open source package like this can be advantageous for your marketing analytics needs.

The two main components of PyMC-Marketing - media mix modelling and customer lifetime value - will be presented by Ben Vincent, with input from Niall Oulton, and Christian Luhmann with input from Colt Allen, respectively. Attendees will learn how PyMC-Marketing can be used to accurately model marketing campaigns and determine their effectiveness, as well as how it can help businesses understand and optimize their customer lifetime value.

Thomas Wiecki will wrap up the webinar by summarizing the key take-home points and discussing future plans for PyMC-Marketing. Don't miss this opportunity to learn about this innovative open source project that can help you make better decisions and improve your marketing analytics game.

For more details, see:

• Blog announcement: PyMC-Marketing: A Bayesian Approach to Marketing Data Science

Please note that participants are expected to abide by PyMC's Code of Conduct.

## Connecting with PyMC Labs

- LinkedIn: https://www.linkedin.com/company/pymc-labs/
- Twitter: https://twitter.com/pymc_labs
- YouTube: https://www.youtube.com/c/PyMCLabs
- Meetup: https://www.meetup.com/pymc-labs-online-meetup/
- Eventbrite: https://www.eventbrite.com/o/pymc-labs-52691968823

## Connecting with PyMC Open Source

- Q&A/Discussion: https://discourse.pymc.io
- Twitter: https://twitter.com/pymc_devs
- LinkedIn: https://www.linkedin.com/company/pymc
- YouTube: https://www.youtube.com/c/PyMCDevelopers