Mapping the Marketing Mix Journey: Bolt's Evolution towards MMM with PyMC

🎙️ Speaker: Carlos Agostini, Thomas Wiecki | ⏰ Time: 16:00 UTC / 9am PT / 12pm ET / 6pm Berlin

Welcome to 'Mapping the Marketing Mix Journey: Bolt's Evolution towards MMM with PyMC.' This webinar is a deep dive into Bolt's unique path refining Marketing Mix Modeling (MMM). Guided by Carlos, a seasoned marketing scientist at Bolt, and co-hosted by Thomas Wiecki, author of PyMC, we'll take you through the various approaches Bolt initially considered for its MMM before ultimately deciding on PyMC.

In this session, Carlos will share insights into Bolt's methodology evolution, explaining why PyMC emerged as the tool of choice for their custom MMM. We'll discuss the advantages and challenges encountered during the transition and how these experiences have informed the company's current strategies.

The webinar will include a presentation session, an engaging debate on the use of PyMC, and an interactive Q&A segment to ensure we address your thoughts and queries.

Whether you're a marketer looking to enhance your MMM strategy or just curious about data science applications in marketing, this journey is certain to provide valuable insights. So, buckle up and join us as we navigate the exciting terrain of marketing science at Bolt

📜 Outline of Talk / Agenda:

• 5 min: Intro to PyMC Labs and speakers
• 45 min: Presentation, panel discussion
• 10 min: Q&A

💼 About the speaker:

1. Carlos Agostini
   Carlos, a seasoned marketing scientist with international experience, has built a career pushing the boundaries of traditional marketing strategies. Now, at Bolt, he's leading the evolution of their Marketing Mix Modeling through the innovative use of PyMC, demonstrating the transformative power of data-driven decision making in the marketing realm

🔗 Connect with Carlos Agostini:
👉 LinkedIn: https://linkedin.com/in/cetagostini
👉 GitHub: https://github.com/cetagostini

2. Dr. Thomas Wiecki (PyMC Labs)
   Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.

🔗 Connect with Thomas Wiecki:
👉 GitHub: https://github.com/twiecki
👉 Twitter: https://twitter.com/twiecki
👉 Website: https://twiecki.io/

📖 Code of Conduct:
Please note that participants are expected to abide by PyMC's Code of Conduct.

🔗 Connecting with PyMC Labs:
👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/
🐦 Twitter: https://twitter.com/pymc_labs
🎥 YouTube: https://www.youtube.com/c/PyMCLabs
🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/

🔗 Connecting with PyMC Open Source:
💬 Q&A/Discussion: https://discourse.pymc.io
🐙 GitHub: https://github.com/pymc-devs/pymc
💼 LinkedIn: https://www.linkedin.com/company/pymc/mycompany
🐥 Twitter: https://twitter.com/pymc_devs
📺 YouTube: https://www.youtube.com/c/PyMCDevelopers
🎉 Meetup: https://www.meetup.com/pymc-online-meetup/