Ask Me Anything: Marketing Analytics with PyMC Labs Experts

Bring your toughest marketing analytics questions to two PyMC Labs principal data scientists. There are no slides and no prepared talk: this hour is an open Ask Me Anything, and the agenda is whatever you ask, from marketing mix modeling (MMM) and model validation to budget allocation and measuring incrementality.

The session works the way our Expert Access Program (EAP) works with client teams: you bring the problem, and our experts work through it with you. It is the first of a monthly series of open sessions with PyMC Labs experts.

Who should attend

• Marketing analytics and data science teams building or running an
• MMM Marketing and finance leaders who use MMM results to set budgets
• Teams weighing Bayesian MMM or PyMC-Marketing for their measurement stack

💼 About the speakers:
Teemu Säilynoja (Principal Data Scientist at PyMC Labs)
Teemu Säilynoja is a data scientist with expertise in Bayesian modeling, marketing analytics and trading analytics. He is completing a Doctor of Science degree focused on calibration assessment of Bayesian models. He also contributes to open-source tools for probabilistic programming and model evaluation in Python and R.
Connect with Teemu: 👉 LinkedIn

Timothy McWilliams (Principal Data Scientist at PyMC Labs)
With over 7 years of experience in the marketing mix modeling and marketing analytics space, Tim specializes in applying Bayesian modeling techniques to solve complex business challenges and uncover actionable insights. Passionate about bridging advanced statistical methods with real-world marketing strategy, he has worked across diverse industries to optimize media investments and measure impact.

Connect with Tim: 👉 LinkedIn

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📖 Code of Conduct:
Please note that participants are expected to abide by PyMC's Code of Conduct.

Connecting with PyMC Labs:
🌐 Website: https://www.pymc-labs.com/
👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/
🐦 Twitter: https://twitter.com/pymc_labs
🎥 YouTube: https://www.youtube.com/c/PyMCLabs
🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/
🎮 Discord: https://discord.gg/MARSCNemw3