Liza Adams Presenting!

Faster, Better, Different: Reimagining GTM Work in the Age of AI Agents

AI moved fast in the last few months, and we're now squarely in the agent era. Many marketing teams still use AI to speed up old workflows, but trailblazing teams use it to do work that wasn't possible before. Liza will walk through what's changed, demo a couple of reimagined agentic workflows live in Claude Cowork and how to build them, and share what reimagined work means for the way marketing roles are evolving.

What you'll learn:

• Why doing old work faster can't be the ceiling for what we do with AI
• What an agentic marketing workflow actually looks like, with live demos of work that wasn't possible before
• What reimagined work means for your role and the new ones starting to crop up

About Liza: Liza Adams is an AI Advisor and GTM Strategist at GrowthPath Partners and writes a biweekly newsletter called Practical AI in Go-to-Market. She works alongside GTM leaders on human + AI transformation through applied workshops, advisory, and keynotes.

Relevant links:

• Practical AI in Go-to-Market newsletter
• AI Moved Fast: What Changed and What to Do Next
• What We Learned in 2025 and Where We're Headed in 2026

We hope to see you on Thursday, May 14 at 8:00 AM at Founder Central by Sweater in Boulder.

Please use the entrance with the mural off of the parking lot on the side.