Getting Started With AEO

Answer Engine Optimization (AEO), like SEO for LLMs
For twenty years we optimized for Google's blue links, but that game is changing. People now ask AI instead of searching, but those answer engines don't rank your page like search engines do. They will either cite it or they won't based on how cite-worthy your page is.

This is Answer Engine Optimization (AEO), like SEO but for LLMs. Annie Hedgpeth will show what she built to make her sites legible to AI: structured schema.org data that tells engines exactly who she is and what she offers, plus the new llms.txt convention that hands them a clean, readable version of her content, and how to build trust with LLMs.

Take-aways

• Understanding AEO: Why AI citations are the new standard for search visibility.
• Leveraging Structured Data: Using schema.org to build an AI-friendly brand identity.
• Mastering llms.txt: Practical steps for implementing and publishing the latest AI-readability standard.
• Competitive Advantage: A tactical checklist for optimizing your content for AI search today.

About Annie Hedgpeth - People Work

Annie Hedgpeth is co-founder and CEO of People Work, a private, encrypted app for managing your most important professional relationships. Annie's north star is making the right thing to do the easy thing to do.

We hope to see you on Thursday, August 13 at 8:00 AM at Founder Central by Sweater in Boulder.

Please use the entrance with the mural, on the parking lot side of the building.