Second Brains for Marketing Teams

Meet Memento Man - Your Most Forgetful Employee
He is sharp, fast, and eager to help. He also wakes up every morning with inconsistent ideas about who you are, what you sell, or what the two of you, let alone the team, was working on yesterday. So you re-explain your ideal customer profile (ICP), your voice, and your product for the hundredth time. And the work you know would pay off keeps sliding to next week, because you are too busy to babysit it.

Memento Man is every AI tool on your team
A second brain is the fix. Your ICP, your voice, your positioning, and your campaign history live outside the model, in one place where you curate your assets, your ideas, and your intelligence. Every tool reads from it. Point Claude at it, point ChatGPT at it, point whatever ships next quarter at it including local models, and they all show up knowing your business.

In this session Crys Black will show us how she builds such a “second brain,” then walk us through real examples from client work:

• Five marketers producing first drafts that sound like one brand, including the contractor who started Tuesday
• A daily rollup that shows where every deal stands, with nobody writing a status report
• The weekly competitor and industry roundup that never gets written
• How to keep it current, because a second brain you build once is just another intranet nobody trusts

Come watch how it gets built. Bring the work you keep pushing to next week and we can talk through where it fits.

About Crys Black
Crys blends sharp operational leadership with a creative edge—from scaling AI-powered startups to exploring off-road trails and community theater. She brings a global perspective and a passion for using technology to drive smart, scalable growth.

We hope to see you on Thursday, October 8 at 8:00 AM at Founder Central by Sweater in Boulder.

Please use the entrance with the mural, on the parking lot side of the building.