AI Agents in Marketing

What’s Running, What Broke, Who’s Still Needed

Everyone is talking about AI agents, but they don’t always mean the same thing. Is Deep Research an agent? What about a workflow built in Lovable? And how much independence should we give a system that can take action on its own?

We’ll start this panel discussion with a short, practical explanation of what an AI agent is and where familiar tools fall on the spectrum - from assisted work to autonomous action.

The panel includes people building and using agents in marketing and will share real examples: what their agents do, where they fit into daily work, what broke along the way, and where people still need to make the decisions. We’ll also discuss why an agent may produce different results from one run to the next and how teams can set useful boundaries.

You’ll leave with:

• A clearer way to recognize and describe different kinds of agents
• Examples of agent use in marketing today
• Questions to ask before giving an agent more responsibility
• A better sense of the work that still needs a human

Bring your questions, whether you’re already building agents or still figuring out what the term means.

We hope to see you on Thursday, November 12 at 8:00 AM at Founder Central by Sweater in Boulder.

Please use the entrance with the mural, on the parking lot side of the building.