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Old Town Transit Center

Old Town Transit Center · San Diego, CA

How to find us

Meet us outside the Train Station Building

Location image of event venue


Leave your car behind. Explore, ride, and ideate! Saturday, March 28 we will use context-based design thinking to explore modern solutions to Mass Transit's communication needs.

Rob Schupp, Director of Marketing and Communications at Metropolitan Transit System, will share his challenges communicating (fares, destinations, safety, information, etc) within complex systems and diverse environments. He invites participants to explore the Old Town Transit Center to identify and ideate solutions for the transit system of 2020, leapfrogging traditional tools and technologies in favor of next generation pervasive design.

Evaluate the entire experiential context—from the station to the ride—in this hands on workshop. We'll provide observational research frameworks for you to follow or you can use your own favorite methods. All industries and experience levels are welcome.

We'll start at the Old Town Transit Center:

We'll explore, evaluate, and assess. From there, we'll hop on the trolley to the MTS building downtown where we'll share our findings and ideate.


9:30-10:00a Arrive

10:00-11:00a Old Town Transit Center

10:00a Introduction by Rob Schupp; Team Assignment
10:15a Context-based design exploration

11:00-11:30a Green Train to MTS location (12th and Imperial St), slight break

11.30a-12.40p MTS Building, Convergence Session
11.30a Intro next steps
11.40a Active discussion and ideation
12.20p Share top findings, ideas and design principles/criteria;
document work and recommendations

12.40p End, help clean up

1:00p Lunch (not provided)

Our Host and Speaker:

Rob Schupp

Director of Marketing and Communications

Metropolitan Transit System

Rob Schupp, has been a communications professional in San Diego since 1980. A former newspaper editor and executive at marketing and public relations firms, Rob has been involved in many major San Diego developments, including the Mission Valley East Trolley project through San Diego State University. Previously, his clients included several master-planned communities, SDG&E, the Port of San Diego and the San Diego Chargers.

Transit Passes

We will have a limited number of transit passes for the day. All-Day passes are $5. Please consider picking one up before we transition to the downtown location.


We will not provide lunch. However, we do expect to go as a group to several local lunch places either in Old Town or Downtown.