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Tech entrepreneurs and UX designers know the challenges posed in earning user attention and engagement. But these are only the beginning of the psychological constrictions that help users decide whether your design elements and entire apps are signal or noise, whether they advance their narrative or not.
Join Dr. Evans to hear about “receptivity theory,” which he has been developing with his students at the University of Washington. Refresh yourself on psychology and implications that your users are “built to filter” and how it can ensure your innovations succeed and spread.
🎊 Special Giveaway! 🎊 Attendees will have the opportunity to win a copy of the speaker’s book, "Bottlenecks: Aligning UX Design with User Psychology". View book details here: https://www.amazon.com/Bottlenecks-Aligning-Design-User-Psychology/dp/1484225791
🎤 Speaker Bio:
David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and brand strategy for Microsoft 365. He teaches at the University of Washington and is the author of "Bottlenecks: Aligning UX Design with User Psychology.” His recent work on brand memories was internationally recognized by ESOMAR.
🕰️ Agenda (PST):
5:30pm - 5:40pm: Opening statements
5:40pm - 6:20pm: Presentation
6:20pm - 6:35pm: Audience Q&A
6:35pm and beyond: Optional post-event networking
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