What we're about

SDXD (San Diego Experience Design Professionals Network) is here to enrich the San Diego experience design community. Most members are UX research and design practitioners but we have a broad perspective. We want to bring together anyone who works in, or is simply interested by, the various experience design disciplines and techniques (UX, IxD, usability, prototyping, HCI, service design, industrial design, etc.)

Come make new connections, share ideas, learn best practices, and be inspired. Our meetings are free and open to the public. We welcome people from all fields; you do not have to be an XD professional to attend.

Upcoming events (1)

UX bottlenecks: Users’ psychological receptivity to designs and solutions

Tech entrepreneurs and UX designers know the challenges posed in earning user attention and engagement. But these are only the beginning of the psychological constrictions that help users decide whether your design elements and entire apps are signal or noise, whether they advance their narrative or not.

Join Dr. Evans to hear about “receptivity theory,” which he has been developing with his students at the University of Washington. Refresh yourself on psychology and implications that your users are “built to filter” and how it can ensure your innovations succeed and spread.

🎊 Special Giveaway! 🎊 Attendees will have the opportunity to win a copy of the speaker’s book, "Bottlenecks: Aligning UX Design with User Psychology". View book details here: https://www.amazon.com/Bottlenecks-Aligning-Design-User-Psychology/dp/1484225791

🎤 Speaker Bio:
David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and brand strategy for Microsoft 365. He teaches at the University of Washington and is the author of "Bottlenecks: Aligning UX Design with User Psychology.” His recent work on brand memories was internationally recognized by ESOMAR.

🕰️ Agenda (PST):
5:30pm - 5:40pm: Opening statements
5:40pm - 6:20pm: Presentation
6:20pm - 6:35pm: Audience Q&A
6:35pm and beyond: Optional post-event networking

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Past events (173)

How to write good Microcopy

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