A CEO's View: Correcting Poor UX

Come join us for an engaging presentation and Q&A with Yukon Palmer, CEO of FieldLogix. He'll recount the tale of discovering one of their long-standing products to be shedding customers at an alarming rate. The culprit? Poor UX. He’ll also share what they are doing about it. We'll end with an audience Q&A to discuss ways to make the case to business stakeholders and leaders for baking in good UX from the start.

We'll have light food and beverages courtesy of The Creative Group.

About Yukon

Yukon is the founder and CEO/Chief Service Promoter for FieldLogix. He founded the company in 2002 after completing his MBA at San Diego State University. Prior to founding FieldLogix, he was the top producing sales representative for Teletrac. He has been honored to have been selected as one of San Diego’s top 20 Young Influentials, 40 under 40, and Metro Movers. In addition, he has been profiled several times in the San Diego Business Journal. Yukon served as a speaker and panelist for industry events such as MobileCon, M2M Evolution, and the Association of Equipment Management Professionals (AEMP). He volunteers as a mentor for the Leonard Lavin Entrepreneur program at San Diego State University as well as a Co-Chair for the CommNexus Mobile Development SIG. He is also currently the Chairman for the Founder’s Roundtable at CONNECT and serves as a judge for the SDSU Lean Startup Competition and the CONNECT MIP Awards. Yukon has a B.S. in Business Administration and a MBA from San Diego State University.

About FieldLogix

FieldLogix is the provider of the 1st Green GPS Fleet Management Product in the US.

FieldLogix delivers unparalleled driving intelligence for fleets of cars & trucks, and a variety of other assets. Our proprietary Green GPS fleet tracking system helps you to do your part to protect our planet while saving time and money. Let us show you how our industry-leading GPS tracking system and fleet management solution can train drivers on proper driving techniques to reduce fuel consumption.

Winner of the TechAmerica High Tech Award for Outstanding Emerging Growth Company for 2011

Selected as one of San Diego's "Most Admired Companies" by San Diego Metropolitan Magazine for 2011

Recognized as one of the Fastest Growing Private Companies in San Diego by the San Diego Business Journal for 2009 and 2010

Finalist for TechAmerica High Tech Awards in the Emerging Growth Category for 2010

Food and Beverage Sponsor

Special thanks to our generous sponsor, The Creative Group.