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Ever get that itch to just be contrary? To go against the grain? Swim upstream? Fly into the wind? Run up a hill? get the idea. Well, we're going to get a little contrary with usability heuristics.

Pretty much everyone accepts Nielsen's 10 usability heuristics as canon law. They've been around since 1995, after all. You may not even be aware that's what they're called. But you've probably heard of most of them in one form or another.

Let's get together for a fun, highly interactive evening of dreaming up designs exhibiting awful usability. Like a bad-Hemingway writing contest for design, we're going to intentionally violate usability heuristics. And in doing so, you'll likely find yourself having a deeper appreciation of why those usability heuristics have stood the test of time.

Discoverability? Pshaw, where's the fun in that? Every action should be a roll of the dice! Easy undo? Nonsense, the threat of instant and irrecoverable disaster just adds spice to life.

This is going to be lighthearted, potentially hilarious, and most definitely educational.

Special thanks to ResMed for hosting us.

Pizza and beverages courtesy of SDXD.


6 - 7 pm Socializing and networking

7 - 8 pm Actively designing frustrating user experiences

8 - 9 pm Presentations of your evil genius

Bring a laptop if you've got one:

• If you have a laptop with your favorite rapid mockup tool (e.g. Balsamiq, Sketch, etc.) please bring it. We'll split into groups and each group will need to be able to rapidly mock up their ideas.

About Our Venue Sponsor

ResMed (NYSE:RMD) changes lives with award-winning medical devices and cutting-edge cloud-based software applications that better diagnose, treat and manage sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases. ResMed is a global leader in connected care, with more than 1 million patients remotely monitored every day. Our 5,000-strong team is committed to creating the world’s best tech-driven medical device company – improving quality of life, reducing the impact of chronic disease, and saving healthcare costs in more than 100 countries. For more information about ResMed and its businesses, visit ( or follow @resmed on Twitter ( and Facebook (