Axure RP: The Making Of

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UCSD Atkinson Hall

UCSD Campus · San Diego, CA

How to find us

Search Google Maps for "UCSD Atkinson Hall". Trust the location of the pin in the map, not the 9500 Gilman address. Park in the Hopkins Parking Structure as shown in the map below.


Many of you have used it. But how many of you know it's maker is right here in San Diego? This month members of the Axure RP team give us a behind-the-scenes look at how one of the preeminent UX prototyping tools is made!

* Several Axure RP 8 licenses will be raffled to attendees, courtesy of Axure! *

What's the best way to build software? It's the question that has launched a thousand consulting careers. At Axure, we're pretty sure there isn't a single best way to do it. What we do know, after 14 years, is what works best for us when developing our own products. It isn't Agile, exactly, and it isn't quite waterfall, and sometimes it happens in Axure RP and sometimes it even happens in Sketch.

Join Axure's product team for a presentation of the ins and outs of Axure RP's software development life cycle from Axure RP 7 through to the current release—Axure RP 8—and into the future as we plan our Axure RP 8.X major update. If you're proficient with Axure RP, you'll benefit from that context as you get an inside look at the SDLC of a piece of familiar software. If you haven't used Axure RP, you can get a sense of the tool via the design philosophy of the team that built the latest release. Presentation followed by Q & A session. Please feel free to bring questions about our development processes or technical and workflow questions about our tools. If you've ever wondered "why the hell did they do that?"—here's your chance.

Food and soft drinks courtesy of Axure and The Creative Group.



6:00 - 6:45 pm Networking/Socializing
6:45 - 7:45 pm Presentation
7:45 pm Raffle
7:50 - 8:00 pm Q&A
8:00 - 9:00 pm Networking/Socializing

* Raffle *

Attendees have an opportunity to win 1 of 3 perpetual licenses (i.e. not subscriptions) of Axure RP 8 Pro Edition.

About the Speakers

Kipling Mitchell

A San Diego native, Kip joined the Axure team in 2012 after an ill-advised stint in software sales. He isn't much of a hats guy, but has done lots of things at Axure: product support and evangelism; people management, recruiting, and training; technical writing; and board game night organizing. If he had a current business card, it would read Product Marketing Manager. He likes to talk and write.

Rachel Brown

Rachel came to Axure in 2013, earning her stripes in product support and joining the product management team the following year. Rachel manages the requests and requirements for Axure RP and Axure Share. She has also overseen Axure's online training and documentation and been the company’s liaison with independent Axure Trainers around the world. Recently, she published a series of articles teaching features new in Axure RP 8 and led a redesign of Axure’s license management applications.

A graduate of the University of Rochester, Rachel enjoys playing ice hockey and rooting for her hometown team, the Washington Capitals.

Robert Gourley

Growing up in Southern California, Robert’s obvious career path was to become a pro skateboarder and bass player in a punk band. When those didn’t quite pan out, he reluctantly switched to graphic design inspired by the likes of Neville Brody and David Carson.

Moving to San Francisco right before the internet boom, Robert jumped headfirst into interactive design, starting one of the first Bay Area web companies. Since then, he’s worked with Apple, Frog Design, and Mojave, where he created digital products for brands such as National Geographic and Whole Foods Market. Robert joined Axure in 2015 as Director of Product Design.

About Axure

Axure Software Solutions Inc. was founded to make software projects better through prototyping. The company’s flagship product, Axure RP, is used by user experience professionals, business analysts, and product managers to plan and prototype software applications for more than 25,000 companies, including 86% of the Fortune 100. In addition, more than 1 million projects have been published to Axure Share, the company’s online collaboration platform.

Formed in 2002 by Victor Hsu and Martin Smith, Axure Software Solutions holds more than a dozen patents for its pioneering products. The company is headquartered in downtown San Diego and is privately owned.

Food and Beverage Sponsor

Special thanks The Creative Group for providing food and beverages.

Venue Sponsor

Special thanks to UCSD Design Lab for providing the meeting venue.