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Axure RP: The Making Of

Many of you have used it. But how many of you know it's maker is right here in San Diego? This month members of the Axure RP team give us a behind-the-scenes look at how one of the preeminent UX prototyping tools is made!

* Several Axure RP 8 licenses will be raffled to attendees, courtesy of Axure! *

What's the best way to build software? It's the question that has launched a thousand consulting careers. At Axure, we're pretty sure there isn't a single best way to do it. What we do know, after 14 years, is what works best for us when developing our own products. It isn't Agile, exactly, and it isn't quite waterfall, and sometimes it happens in Axure RP and sometimes it even happens in Sketch.

Join Axure's product team for a presentation of the ins and outs of Axure RP's software development life cycle from Axure RP 7 through to the current release—Axure RP 8—and into the future as we plan our Axure RP 8.X major update. If you're proficient with Axure RP, you'll benefit from that context as you get an inside look at the SDLC of a piece of familiar software. If you haven't used Axure RP, you can get a sense of the tool via the design philosophy of the team that built the latest release. Presentation followed by Q & A session. Please feel free to bring questions about our development processes or technical and workflow questions about our tools. If you've ever wondered "why the hell did they do that?"—here's your chance.

Food and soft drinks courtesy of Axure and The Creative Group.



6:00 - 6:45 pm Networking/Socializing
6:45 - 7:45 pm Presentation
7:45 pm Raffle
7:50 - 8:00 pm Q&A
8:00 - 9:00 pm Networking/Socializing

* Raffle *

Attendees have an opportunity to win 1 of 3 perpetual licenses (i.e. not subscriptions) of Axure RP 8 Pro Edition.

About the Speakers

Kipling Mitchell

A San Diego native, Kip joined the Axure team in 2012 after an ill-advised stint in software sales. He isn't much of a hats guy, but has done lots of things at Axure: product support and evangelism; people management, recruiting, and training; technical writing; and board game night organizing. If he had a current business card, it would read Product Marketing Manager. He likes to talk and write.

Rachel Brown

Rachel came to Axure in 2013, earning her stripes in product support and joining the product management team the following year. Rachel manages the requests and requirements for Axure RP and Axure Share. She has also overseen Axure's online training and documentation and been the company’s liaison with independent Axure Trainers around the world. Recently, she published a series of articles teaching features new in Axure RP 8 and led a redesign of Axure’s license management applications.

A graduate of the University of Rochester, Rachel enjoys playing ice hockey and rooting for her hometown team, the Washington Capitals.

Robert Gourley

Growing up in Southern California, Robert’s obvious career path was to become a pro skateboarder and bass player in a punk band. When those didn’t quite pan out, he reluctantly switched to graphic design inspired by the likes of Neville Brody and David Carson.

Moving to San Francisco right before the internet boom, Robert jumped headfirst into interactive design, starting one of the first Bay Area web companies. Since then, he’s worked with Apple, Frog Design, and Mojave, where he created digital products for brands such as National Geographic and Whole Foods Market. Robert joined Axure in 2015 as Director of Product Design.

About Axure

Axure Software Solutions Inc. was founded to make software projects better through prototyping. The company’s flagship product, Axure RP, is used by user experience professionals, business analysts, and product managers to plan and prototype software applications for more than 25,000 companies, including 86% of the Fortune 100. In addition, more than 1 million projects have been published to Axure Share, the company’s online collaboration platform.

Formed in 2002 by Victor Hsu and Martin Smith, Axure Software Solutions holds more than a dozen patents for its pioneering products. The company is headquartered in downtown San Diego and is privately owned.

Food and Beverage Sponsor

Special thanks The Creative Group for providing food and beverages.

Venue Sponsor

Special thanks to UCSD Design Lab for providing the meeting venue.

Join or login to comment.

  • Hooman A.

    Photos posted from event. Enjoy.

    September 29

  • donna s.

    good presentation but not what I expected - thought there would be more about axure functionality and expert tips on using the software

    3 · September 22

    • Kavita S.


      September 22

    • Paul H.

      Thanks for attending and providing feedback. The event was advertised as a look behind the scenes at how Axure is built and has evolved from the development prospective, not a product or feature demo. We will work harder in the future to make the event descriptions crystal clear.

      September 22

  • Bob H.

    This was an interesting presentation. I hope that we can eventually have Robert, their UI designer come walk us through his experience in building the current versions of Axure.

    1 · September 22

  • Kavita S.

    Parking by the street okay or needs to be in the structure? There is plenty of open spots by Voigt

    September 21

    • Paul H.

      Please park in structure or metered space. Street parking is not for public unfortunately.

      1 · September 21

  • Cody F.

    Bummed I can't make this. Prepping for some testing tomorrow and running behind. Hope to hear about the event afterwards; see y'all next time.

    September 21

  • Hooman A.

    Friendly reminder: don't forget to pay for parking before parking your car. The ticket booth is at the bottom by the elevator.

    September 21

  • Marina Z.

    Sorry, not feeling great. Cancelling now so someone can take my spot.

    September 21

  • Robert

    Hey guys, been battling a bug and may not make it through the day. Gonna play it safe and decline now rather than last minute and allow a waitlister a guaranteed spot. :(

    September 21

  • Adam A.

    Was hoping to make this, but currently battling a nasty cold. Sorry to miss it!

    September 21

  • Paul H.

    Thanks to you who have kept your RSVP updated. Very much appreciated by the folks who were on the waitlist. Excited to see everyone tomorrow! It's going to be a great event.

    September 20

  • Beth S.

    Hi. I don't see an admission price. Is there a cost to attend? Thank you.

    September 3

    • Paul H.

      Nope, it's free to attend!

      3 · September 3

    • Beth S.

      Awesome, thanks so much! Wanted to be sure.

      September 3

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