The Final Frontier: Enterprise Design

Starship Enterprise, Captain's log. Stardate[masked]. We have just arrived at Star System B2B. The Federation is building its newest base in this last outpost.

**RSVP at: https://www.eventbrite.com/e/the-final-frontier-enterprise-design-tickets-49927778329

Enterprise Design is no longer a remote outpost. Companies like SAP and Salesfoce are investing heavily in design to become experience organizations. Come for a fire side chat about the challenges and amazing opportunities for design in these spaces. It might be a dark corner of space, but it's also an incredible opportunity to make an indelible impact in this burgeoning space.

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AGENDA
6-7 pm Networking
7-8 pm Panel Discussion
8-8:30 pm Q&A
8:30 pm Networking

MODERATOR:
Paul Hong, Director of Design Strategy, ServiceNow
Paul is a founding board member of the Design Forward Alliance. In a past life he was president of SDXD. Paul has worked in a variety of industries including big data, medical devices, biotech, cybersecurity, ERP, and enterprise IT (and even a startup...but mainly just for street cred). He is Director of Design Strategy for ITO Management products at ServiceNow, a global leader in the digital transformation of the modern workplace. Paul is a big fan of the LA Kings, IPAs, and any form of gummy candy (even those weird things shaped liked fried eggs).

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PANELISTS:

Julie Morgan, UX Lead, Qualcomm
Julie is a UX lead at Qualcomm, where she creates and scales interactions for desktop, mobile and web software. She is founder of Designing Women, a group championing and amplifies female UX professionals. Julie looks for inclusive ways to connect people, systems, and things.

Kyle Ledbetter, Director of Experience, Teradata
Kyle has led UX teams for eBay, Sears, MicroStrategy, and is currently Director of Experience. Throughout his career, Kyle has championed open-source initiatives in the enterprise, such as Teradata Covalent. As Teradata redefines the traditional view of analytics, Kyle and his UX org are redefining the traditional role and deliverables of UX in the enterprise, empowering users via a non-invasive experience which is focused on outcomes over interactions.

Marney Boughan, Design Thinking Strategist
Marney has extensive experience using design thinking to solve complex problems. As a Design Strategist, she joins teams to solve sticky problems like designing a low-cost phototherapy device and prosthetic knee with D-Rev, a universal app to collect big data and measure global impact for UNICEF, and designing services that addressed the conflicting needs of employees and guests at Hillstone.

In addition, she has led innovation workshops at Stanford's d.School, Capital One, ResMed, and AT&T.

Joe Callahan, Co-Founder & VP of Design, Classy
Joe is responsible for providing organization-wide direction for product strategy, design, and brand experience. Over the last 15+ years he has led creative efforts for start-ups, Fortune 500′s, and awesome nonprofits. Joe is always exploring ways to utilize design as a force for good.

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SPONSORS
Classy
https://classy.org/
Classy is a social enterprise that creates world-class online fundraising tools for nonprofits, modernizing the giving experience to accelerate social impact around the world. Since 2011, fundraising on the Classy platform has doubled each year. Classy is trusted by organizations of all sizes. Backed by prominent technology investors, including JMI Equity, Mithril, Salesforce Ventures, and Bullpen Capital, Classy has raised $53 million to-date in growth capital.

Food + Beverage: Seamgen
https://seamgen.com/
Seamgen is an industry-leading digital agency specializing in mobile and web app design and development. They build innovative digital products that put the user first across different industries including healthcare, hospitality, and automotive. Headquartered in San Diego, their team of designers & developers craft custom software solutions that delight users and drive ROI.