The Seven Deadly Sins of AI Product Design

What if your AI product isn’t failing because of the tech, but because of the psychology behind it?

Join Karl Purcell of Irrational Labs for a behavioral autopsy of failed AI products, and the patterns that predict success.

Despite big budgets and long build cycles, many AI features fail at launch. The culprit? Teams optimize for technical impressiveness rather than user psychology. They create magical-feeling interfaces that confuse real people and try to solve problems users don't actually have.

Through their work with Silicon Valley teams, they've identified the 7 critical behavioral mistakes that kill AI products before users even try them. In this session, they'll reveal these pitfalls and provide practical strategies to avoid them. You'll walk away with:

• The 7 behavioral traps that doom AI products
• Real examples of spectacular failures (and what teams learned)
• A diagnostic to test your ideas before you build
• Behavioral design principles that turn AI features into user favorites

This session is for product managers, designers, engineers, and innovation leads building AI-powered tools.

Don’t miss it if you want your features to be used, loved, and remembered (and ideally, also paid for).

AGENDA

• 6:00 Arrival/Check-In
• 6:30 Talk Begins
• 7:30 Q&A/Post-Talk Networking

OUR VENUE SPONSOR
The Design Lab at UC San Diego is an anchor design institution within the San Diego-Tijuana region that pairs design education and research with community needs to create positive, impactful real-world solutions and design-driven innovations.

PARKING & TRANSIT INSTRUCTIONS
UCSD: Getting to the Design & Innovation Building

All visitors to the DIB are encouraged to use the San Diego Metropolitan Transit System when visiting UC San Diego. The trolley is an excellent option for travel to campus.

• When navigating to the DIB, please utilize the website: [MTS - San Diego Metropolitan Transit System (sdmts.com)](https://www.sdmts.com/) – Enter your starting location and not your ending location will be (UC San Diego Central Campus Station).
• The trolley does cost $2.50 each way, which means your round trip to and from the DIB should total $5.00.
• There is also a five-story FREE parking garage at the Nobel Drive Station at La Jolla Village Square - 8657 Villa La Jolla Dr. San Diego, CA 92037. You can catch the trolley there, heading north toward UTC/UC San Diego. Just two stops up, the trolley will drop you off at the front of the Design and Innovation Building.

Although public transportation is highly recommended as parking is limited on campus, there are several parking lots near the building for those needing to drive. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.

• P510 - Pay and Display, Northside of the DIB (Closest)
• Gilman Parking Structure, Southwest side of the DIB (Largest)
• P506 - Pay and Display, Northside of the DIB
• P504 - Pay and Display, Northside of the DIB

For more information, refer to Transportation Services' Visitor Parking.