JavaScript Services and Marketing Automation

Sitecore MVPs Corey Smith and Rick Bauer provide a wide-angle view of JSS and Sitecore Marketing Automation. Focusing on developers, this session provides a high-level understanding of what the end product of Sitecore Marketing Automation should look like from a marketer's perspective based on real-world use cases. Then we'll pop open the hood and show how it was achieved using JSS, including tips, tricks, and lessons learned.

Corey is a Sitecore MVP and Solutions Architect at Perficient in Atlanta, GA. He enjoys architecting and implementing projects to deliver best-of-breed solutions on the Sitecore platform. When Corey’s not doing Sitecore development, blogging, or tweeting about it, he can be found traveling the world, gaming on his PC, or spending time with his wife.

As a Sitecore Digital Strategy MVP and Lead Technical Consultant on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

BONUS PRESENTATION: Sitecore's Dependency Injection Framework by Mike Reynolds. Did you know Sitecore XP has come with Dependency Injection (DI) "out of the box" since version 8.2? Are you using it? You should be! Mike will showcase how to leverage Sitecore's DI framework, and will also demonstrate how you can swap out the default DI container with your own.

Mike Reynolds, also known as the Sitecore Junkie, the Sitecore Wizard or just "Mike", is a Sitecore MVP with almost twelve years of Sitecore architecture and development experience with a proven track record of pushing the envelope of the Sitecore Experience Platform to deliver best-of-breed solutions for clients. A well-known thought leader in the Sitecore community, Reynolds was recognized as a Sitecore Technology MVP from 2014 - 2018 for his community contributions.