AI Strategies to Drive Demand Generation Revenue in 2025

AI is transforming demand generation, but most B2B companies are still struggling to harness its full potential for revenue growth. In this session, you'll discover how enterprises can leverage LLM optimization and agentic RAG to create high-impact marketing and sales workflows that drive pipeline and close more deals.

Learn how to ensure your brand content is prioritized by top LLMs, making it more likely to influence buyer decisions. See real-world applications of agentic AI that automate research, personalize engagement, and streamline sales processes. Gain insights from cutting-edge AI tools that reduce decision complexity, optimize messaging, and accelerate deal velocity.

Whether you're a CMO, RevOps leader, or demand gen expert, you'll leave with a playbook to implement AI-driven strategies that maximize efficiency and revenue. AI isn’t the future—it’s your competitive edge now.

About the speaker: Mark Goloboy, founder of Market Growth Consulting, helps hyper-growth, PE-backed, and public companies craft GTM strategies, scale revenue programs, and implement AI-driven marketing solutions. A leading expert in AI for B2B marketing, Mark has spearheaded AI marketing transformations for public companies and is developing cutting-edge AI solutions for hyper-growth and enterprise clients in 2025. Previously, Mark held executive roles at TripAdvisor, DellEMC, Formlabs, and Demand Science and frequently speaks on AI’s impact to marketing and sales organizations.