Designing Habits with Nir Eyal
Details
The Growth Hackers in the group will be familiar with the equation: Conversion = Desire - Friction. Key to increasing desire to using your product/service is successfully understanding and designing habits for your users.
We're thrilled to have as our speaker: Nir Eyal, a behavioral economist who's focus is the intersection of psychology, technology, and business and encompasses user experience design, behavioral economics, and a dash of neuroscience. You can read more about Nir at his website http://www.nirandfar.com
Or by watching the video below.
NIR EYAL (http://vimeo.com/61300031) from Oreon Mounter (http://vimeo.com/user4011976) on Vimeo (http://vimeo.com).
You can read more from Nir at:
TechCrunch (http://techcrunch.com/tag/nir-eyal/)
Forbes (http://blogs.forbes.com/nireyal/)
Psychology Today (http://www.psychologytoday.com/blog/automatic-you)
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Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.
New to Agile Marketing?
Join the Facebook group (https://www.facebook.com/groups/181335928638028/).
Read Agile Marketing Manifesto (http://agilemarketingmanifesto.org/).
Seeking A New Role?
Come to the next meeting to pitch your availability.
Suggested Agenda:
6:00 - 6:45 Arrive, Sign in: Food & Beers
---------Use White Board to Post Topics, Questions, Jobs & Seekers
6:45 - 7:00 Austin Walne - Introduction
7:00 - 8:00 Nir Eyal - Designing Habits
8:00 - 8:15 Open Discussion
8:15 - 'tll Re-locate to Bloodhound for after meetup drinks
Sponsors
Mindjet (http://mindjet.com/) - Pizza Atlassian (http://atlassian.com/) - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne (https://mail.google.com/a/noodlum.org/mail/?view=cm&fs=1&tf=1&to=austin.walne@gmail.com).