Effective Database Marketing learned in the trenches w/ Reema Batta
Details
Again this month we're excited to be hosted by Artis Ventures, located on the 27th Floor of Steuart Tower (the smaller one) in One Market Plaza. They have an extremely unique office space, you can read more here (http://swipelife.com/2009/05/18/artis-capital-management-office-by-rottet-studio/):
Please arrive by 6:45. Due to building security, anyone arriving after 6:45 cannot be guaranteed entrance.
This Month's Topic
You have created a great product/service and the first time customers are coming in… great! What’s next? Learn how database marketing can turn your new users into repeat users. Leverage CRM 101 to improve your customer retention rate. Get insights on how the most cost efficient channel is witnessing a renaissance in the mobile era and what that means for your business.
About our speaker Reema Batta
Reema is the Head of Database Marketing at Hotwire. She is responsible for leading CRM initiatives by increasing engagement, optimizing for mobile and ultimately driving revenue. She has over 8 years of experience in B2C web businesses within Finance, Analytics and Marketing roles. She was formerly the Head of Insights and Customer Analytics at Snapfish.com.
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Read Agile Marketing Manifesto (http://agilemarketingmanifesto.org/).
Seeking A New Role?
Come to the next meeting to pitch your availability.
Agenda:
6:00 - 6:45 Arrive, Sign in: Food & Beers
6:45 - 6:50 Austin Walne - Introduction
6:50 - 7:30 Reema Batta
7:30 - 8:00 Q&A
8:00 - After Meetup drinks at Region 139 Steuart St (between Howard St & Mission St)
Sponsors
Mindjet (http://mindjet.com/) - Pizza Artis Ventures (http://www.artisventures.com/) - Venue & Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne. (austin.walne@gmail.com)