How to Win at Content Marketing When Google Keeps Changing the Rules

Note: This event is hosted in partnership with the Bay Area Content Marketing Meetup.

Presenter: Ali Orlando Wert (Consultant & Strategist, Ali Wert Marketing)

For the last few years, the Google gods shined their faces upon content marketers. The mantra "If we build it, they will come,” when done well, actually worked!

But Wait...
But now... between Google's devastating algorithm changes, the proliferation of AI-generated content, the rise of user-generated content in the rankings, and the rapid rejection of cookies by consumers... let's just say, content marketers are in their chaotic era.

A Content Strategy That Doesn't Rely on SEO
Good news: we're in this together! In this talk, we're going to (briefly commiserate and then) explore a wealth of ideas to build and execute a content strategy without a reliance on SEO (plus we’ll look at how SEO does still fit into the picture)!

From identifying topics of interest to leaning into new distribution channels, we'll exchange the old playbook for future-proof content marketing strategies that work, no matter what Google ate for lunch that day.

Takeaways

• Understand how the state of SEO-driven content has shifted
• Understand where SEO-focused content still brings value, what's working, and what's not
• Learn a framework for building your content strategy that’s not pigeon-holed by SEO
• Explore a variety of proven ideas to expand your content marketing beyond SEO